Target Segments Rakks specializes in modern architectural shelving systems, making it an ideal partner for architects, interior designers, and high-end residential clients seeking customized and stylish storage solutions.

Online Presence With a focus on digital marketing tools such as Google Ads and Mailchimp, Rakks actively engages with potential customers online, presenting opportunities to enhance lead generation through targeted campaigns.

Market Position Operating in a niche interior design and architecture product space, Rakks can leverage its unique offerings to differentiate itself from larger, less specialized competitors and expand its client base.

Channel Expansion Utilizing e-commerce platforms like WooCommerce indicates a scalable distribution channel; expanding online sales and marketing efforts could unlock additional revenue streams.

Potential Growth Given the industry competition with companies generating significant revenues, there is an opportunity to increase market share through strategic partnerships and enhanced customer engagement initiatives.