Get Local expansion RankPay recently launched Get Local, a product aimed at small and local businesses. This indicates a strategic push into hyperlocal markets and affordable, performance-based SEO offerings that can be upsold to SMBs seeking local visibility.

Pay-for-performance angle Positioned as the original pay-for-performance SEO provider with a transparent pricing model and no long-term contracts. This creates a compelling value proposition for prospects wary of ongoing retainer commitments and opens doors for performance-based onboarding deals.

Scale opportunities With revenue in the multi‑million range and a client base spanning local SMBs to national brands, there is potential to tier services for mid-market clients, offering scalable SEO, PPC, and content packages to grow into larger retainer relationships.

Technology stack fit Utilizes WordPress, WooCommerce, Optimizely, Google Workspace, Sentry, and major ad platforms. This suggests easy integration for clients with similar ecosystems and presents cross-sell opportunities around analytics, experimentation, and e-commerce optimization.

Competitive positioning Operating in a space with established players like Semrush, Moz, and Ahrefs, RankPay can differentiate through local focus, fast onboarding, flexible contracts, and measurable ROI claims, making it suitable for a targeted outbound strategy to local businesses and growth-focused SMBs.