Rapala VMC Employee Directory
Sporting Goods ManufacturingFinland201-500 Employees
Rapala VMC is a Finland-based sporting goods manufacturer that develops and markets fishing gear and related products for anglers worldwide. The company employs between 201 and 500 people. In 2025, Cyrille Viellard was appointed president and CEO, with the appointment effective March 7, 2025, and Travis Tuma was named vice-president of sales in October 2025. In February 2026, Rapala VMC announced a distribution partnership with Okuma Fishing Tackle Co., Ltd. to add Okuma's product range to Rapala Australia's portfolio. Reported annual revenue is in the range of $100 million to $250 million.