Rapala VMC logo

Rapala VMC Employee Directory

Sporting Goods ManufacturingFinland201-500 Employees

Rapala VMC is a Finland-based sporting goods manufacturer that develops and markets fishing gear and related products for anglers worldwide. The company employs between 201 and 500 people. In 2025, Cyrille Viellard was appointed president and CEO, with the appointment effective March 7, 2025, and Travis Tuma was named vice-president of sales in October 2025. In February 2026, Rapala VMC announced a distribution partnership with Okuma Fishing Tackle Co., Ltd. to add Okuma's product range to Rapala Australia's portfolio. Reported annual revenue is in the range of $100 million to $250 million.

Find Rapala VMC employees' phone numbers or email addresses

Rapala VMC Global Highlights

Location
Employees

Europe
136

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  • Finland
    78
  • France
    23
  • United Kingdom Of Great Britain And Northern Ireland
    9
  • Estonia
    5
  • Sweden
    4
  • Italy
    3
  • Germany
    2
  • Netherlands
    2
  • Croatia
    2
  • Ukraine
    1
  • Belgium
    1
  • Switzerland
    1
  • Norway
    1
  • Austria
    1
  • Spain
    1
  • Romania
    1
  • Lithuania
    1

North America
50

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  • United States Of America
    36
  • Canada
    13
  • Mexico
    1

Asia
5

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  • Indonesia
    2
  • Singapore
    1
  • China
    1
  • India
    1

South America
4

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  • Chile
    4

Africa
3

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  • South Africa
    3

Oceania
1

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  • Australia
    1

Rapala VMC's Leadership

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    C. V.
    Chief Executive Officer
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    S. A.
    Vice President Operations
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    M. V. B.
    Vice President Of Sales & Marketing
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    C. D.
    Vice President Of Product Development
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    A. H.
    Vice President Of Finance
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    C. M.
    President, Managing Director
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    D. A. N.
    President & Managing Director - Rapala Canada
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    T. T.
    President And Vp Of Sales
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Rapala VMC Employee Metrics

100%
50%
0%
2026
2025
  • Retail
  • Sales
  • Product Management
  • Accounting
  • Business
  • Other
  • Supply Chain

Contact profiles from Rapala VMC

Name
Title
Contact Info
Location
Last Update
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    J. W.
    Marketing Manager
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    CanadaOntario
    Nov 14, 2025
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    A. S.
    Senior Manager Planning And Purchasing
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    Apr 17, 2026
  • Stylized image of a person
    C. H.
    Product Manager North America - Vmc, Sufix, Luhr Jensen
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    CanadaOntario
    May 28, 2026
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    C. S.
    Trade Marketing Manager
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    United KingdomEngland
    Oct 27, 2025
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    J. S.
    Senior R&d And Compliance Manager
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    Finland
    Apr 22, 2024
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    L. S.
    Senior Sustainability Manager
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    Finland
    Apr 14, 2025
  • Stylized image of a person
    M. C.
    Sales & Operations Planning Manager
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    FranceBourgogne-Franche-Comté
    Apr 15, 2026
  • Stylized image of a person
    M. A.
    Senior Product Manager
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    Jan 28, 2026
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    N. S.
    Supply Chain Manager
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    United StatesMinnesota
    Sep 08, 2025
  • Stylized image of a person
    A. S.
    Operations Manager
    Phone icon
    United StatesMinnesota
    May 31, 2026

Frequently Asked Questions

What is Rapala VMC known for?

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Rapala VMC was founded in 1936 operates in the Sporting Goods Manufacturing industry. The company's main headquarters is located in Finland; you can contact the main corporate office by phone at . Explore Rapala VMC's company overview page for more information.

What is Rapala VMC's most common email format?

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Rapala VMC employees' email format typically follows the pattern of . Trying to find reliable and up-to-date employee contact data? Find more Rapala VMC email formats with LeadIQ.

How many employees does Rapala VMC have currently?

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Rapala VMC has approximately 296 employees as of May 2026. These team members are located across 6 continents, including EuropeNorth AmericaAsia.

Who are Rapala VMC's key employees and leadership?

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As of May 2026, Rapala VMC's key employees include:

  • Chief Executive Officer: C. V.
  • Vice President Operations: S. A.
  • Vice President Of Sales & Marketing: M. V. B.
  • Vice President Of Product Development: C. D.
  • Vice President Of Finance: A. H.

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