Rare Tea Company
RetailEngland, United Kingdom11-50 Employees
Rare Tea Company is an independent tea retailer based in London, founded in 2004 by Henrietta Lovell, who is commonly known as the Tea Lady. It sources tea directly from farmers and their gardens with the aim of benefiting both the producers and the customers who drink the tea, prioritizing quality over price and removing middlemen. The company defines good tea by three criteria: it should taste exceptional, be free from pesticides, herbicides, additives or flavorings, and avoid tea bags that use bleaches, glues or microplastics, while also ensuring fair compensation for the growers. Its customers are tea enthusiasts who value ethically sourced, high-quality products and transparency in sourcing. A concrete development in its history is a 2018 partnership with Silent Pool Distillers Limited to produce a limited edition tea blend inspired by the botanicals in the gin. Operating from London, Rare Tea Company positions itself as a small to mid-sized independent retailer within the retail tea market.
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