Insights

Market Leadership Rare Carat has established itself as the leading online diamond retailer in the USA, recognized as the number one jeweler and best online engagement ring seller, indicating strong brand loyalty and customer trust that can be leveraged for upselling and cross-promotions.

Customer Trust Consistently rated highly on platforms like Trustpilot and featured in major media outlets, Rare Carat's reputation for exceptional customer care presents opportunities to become preferred partners for premium jewelry and related services.

Technological Innovation With proprietary AI tools, a diamond chatbot powered by IBM Watson, and blockchain partnerships, Rare Carat prioritizes transparency and customer experience—potential avenues for offering complementary tech solutions or loyalty programs that enhance their digital engagement.

Data-Driven Insights The company's analysis of 22 million purchase data points to consumer purchasing trends in different states and price ranges, creating prospects to tailor marketing campaigns, seasonal promotions, or targeted product offerings based on regional and demographic preferences.

Growth Potential Operating with revenues estimated between $100 million to $250 million and a manageable size, Rare Carat is positioned for expansion into new markets or additional luxury categories, making it a strategic partner for distribution or technology integration initiatives.

Rare Carat Tech Stack

Rare Carat uses 8 technology products and services including Google Ads, AWIN, Hotjar, and more. Explore Rare Carat's tech stack below.

  • Google Ads
    Advertising
  • AWIN
    Affiliate Advertising Networks
  • Hotjar
    Analytics
  • Microsoft Excel
    Editors
  • Intercom
    Live Chat
  • PWA
    Miscellaneous
  • Google Sheets
    Office Suites
  • FedEx
    Transportation And Fleet Management

Media & News

Rare Carat's Email Address Formats

Rare Carat uses at least 1 format(s):
Rare Carat Email FormatsExamplePercentage
First@rarecarat.comJohn@rarecarat.com
78%
First.Last@rarecarat.comJohn.Doe@rarecarat.com
14%
Last@rarecarat.comDoe@rarecarat.com
5%
FirstLast@rarecarat.comJohnDoe@rarecarat.com
3%

Frequently Asked Questions

What is Rare Carat's official website and social media links?

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Rare Carat's official website is rarecarat.com and has social profiles on LinkedIn.

What is Rare Carat's NAICS code?

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Rare Carat's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Rare Carat have currently?

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As of December 2025, Rare Carat has approximately 158 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief Product Officer: J. S.Chief Financial Officer: J. A.Chief Of Staff: M. V.. Explore Rare Carat's employee directory with LeadIQ.

What industry does Rare Carat belong to?

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Rare Carat operates in the Retail Luxury Goods and Jewelry industry.

What technology does Rare Carat use?

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Rare Carat's tech stack includes Google AdsAWINHotjarMicrosoft ExcelIntercomPWAGoogle SheetsFedEx.

What is Rare Carat's email format?

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Rare Carat's email format typically follows the pattern of First@rarecarat.com. Find more Rare Carat email formats with LeadIQ.

When was Rare Carat founded?

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Rare Carat was founded in 2016.

Rare Carat

Retail Luxury Goods and JewelryNew York, United States51-200 Employees

Founded in 2016 by a BCG consultant frustrated with his engagement ring buying experience, Rare Carat has grown to be one of the largest diamond jewelry online retailers in the United States. It was called the “Secret to Buying A Diamond” by the New York Times.

RareCarat.com powers over $100m in annual sales by creating transparency in a historically opaque industry using AI indicators and human expert advice. Operating on an innovative "managed marketplace" business model, the company combines the selection advantages of a marketplace with the quality assurance of a traditional retailer.

It is run by Wharton and Harvard Business School grads. Advisors include TrueCar’s founder, Blue Nile’s ex-CEO, Wharton’s Innovation Dean, and Richard Branson’s Venture Capital head.

Rare Carat has been featured in the New York Times, TechCrunch, NPR, USA Today, and CNBC, among others.

Section iconCompany Overview

NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Rare Carat's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Rare Carat's revenue is estimated to be in the range of $100M$250M

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