Insights

Strong Market Presence Rare Carat has established itself as a leading online retailer in the US diamond industry, with over 100 million dollars in annual sales and recognition as the best place to buy engagement rings online, indicating a substantial customer base and market trust.

Innovative Technology Adoption The company leverages advanced AI indicators, an impartial chatbot powered by IBM Watson, and blockchain partnerships to enhance transparency and personalize the customer buying experience, offering opportunities to upsell tech-driven services.

Industry Recognition Consistent accolades such as being ranked the number one jeweler in the USA and recognized as a top startup employer suggest high brand credibility and positive customer sentiment, which can be leveraged to attract new demographics and expand market share.

Expanding Customer Insights Recent studies on regional engagement ring pricing and the company’s focus on customer care highlight opportunities to tailor marketing campaigns and product offerings based on geographic and consumer behavior data.

Growth and Funding Potential With significant revenue figures and recent industry recognition, Rare Carat is positioned for future investment and partnership opportunities, especially in areas related to technological innovation, premium services, and international expansion.

Rare Carat Tech Stack

Rare Carat uses 8 technology products and services including Google Ads, AWIN, Hotjar, and more. Explore Rare Carat's tech stack below.

  • Google Ads
    Advertising
  • AWIN
    Affiliate Advertising Networks
  • Hotjar
    Analytics
  • Microsoft Excel
    Editors
  • Intercom
    Live Chat
  • PWA
    Miscellaneous
  • Google Sheets
    Office Suites
  • FedEx
    Transportation And Fleet Management

Media & News

Rare Carat's Email Address Formats

Rare Carat uses at least 1 format(s):
Rare Carat Email FormatsExamplePercentage
First@rarecarat.comJohn@rarecarat.com
78%
First.Last@rarecarat.comJohn.Doe@rarecarat.com
14%
Last@rarecarat.comDoe@rarecarat.com
5%
FirstLast@rarecarat.comJohnDoe@rarecarat.com
3%

Frequently Asked Questions

Where is Rare Carat's headquarters located?

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Rare Carat's main headquarters is located at New York, New York 10036 United States. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Rare Carat's official website and social media links?

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Rare Carat's official website is rarecarat.com and has social profiles on LinkedIn.

What is Rare Carat's NAICS code?

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Rare Carat's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Rare Carat have currently?

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As of April 2026, Rare Carat has approximately 175 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Ceo: J. S.Chief Financial Officer: J. A.Chief Of Staff: M. V.. Explore Rare Carat's employee directory with LeadIQ.

What industry does Rare Carat belong to?

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Rare Carat operates in the Retail Luxury Goods and Jewelry industry.

What technology does Rare Carat use?

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Rare Carat's tech stack includes Google AdsAWINHotjarMicrosoft ExcelIntercomPWAGoogle SheetsFedEx.

What is Rare Carat's email format?

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Rare Carat's email format typically follows the pattern of First@rarecarat.com. Find more Rare Carat email formats with LeadIQ.

When was Rare Carat founded?

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Rare Carat was founded in 2016.

Rare Carat

Retail Luxury Goods and JewelryNew York, United States51-200 Employees

Founded in 2016 by a former BCG consultant frustrated with his own engagement ring buying experience, Rare Carat began with a mission to make diamond buying more transparent for consumers. The company was described by The New York Times as the “Secret to Buying a Diamond.”

Over time, Rare Carat expanded beyond comparison tools and evolved into one of the largest online diamond jewelers in the United States. Today RareCarat.com powers over $100M in annual jewelry sales and helps customers compare and purchase certified natural and lab-grown diamonds with transparent pricing.

Customers can explore one of the largest selections of diamonds online, choose from thousands of settings to custom-build engagement rings, and shop fine jewelry with guidance from GIA-trained gemologists and advanced pricing analytics.

The company is led by alumni of Wharton and Harvard Business School. Advisors include the founder of TrueCar, the former CEO of Blue Nile, the Innovation Dean at Wharton, and the former head of venture capital for Richard Branson.

Rare Carat has been featured in The New York Times, TechCrunch, NPR, USA Today, and CNBC, among other publications.

Section iconCompany Overview

Headquarters
New York, New York 10036 United States
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Rare Carat's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Rare Carat's revenue is estimated to be in the range of $100M$250M

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