Insights

Strong Market Presence Rare Carat has established itself as a leading online retailer in the US diamond industry, with over 100 million dollars in annual sales and recognition as the best place to buy engagement rings online, indicating a substantial customer base and market trust.

Innovative Technology Adoption The company leverages advanced AI indicators, an impartial chatbot powered by IBM Watson, and blockchain partnerships to enhance transparency and personalize the customer buying experience, offering opportunities to upsell tech-driven services.

Industry Recognition Consistent accolades such as being ranked the number one jeweler in the USA and recognized as a top startup employer suggest high brand credibility and positive customer sentiment, which can be leveraged to attract new demographics and expand market share.

Expanding Customer Insights Recent studies on regional engagement ring pricing and the company’s focus on customer care highlight opportunities to tailor marketing campaigns and product offerings based on geographic and consumer behavior data.

Growth and Funding Potential With significant revenue figures and recent industry recognition, Rare Carat is positioned for future investment and partnership opportunities, especially in areas related to technological innovation, premium services, and international expansion.

Rare Carat Tech Stack

Rare Carat uses 8 technology products and services including Google Ads, AWIN, Hotjar, and more. Explore Rare Carat's tech stack below.

Google Ads

Advertising

AWIN

Affiliate Advertising Networks

Hotjar

Analytics

Microsoft Excel

Editors

Intercom

Live Chat

PWA

Miscellaneous

Google Sheets

Office Suites

FedEx

Transportation And Fleet Management

Rare Carat Email Formats	Example	Percentage
First@rarecarat.com	John@rarecarat.com	78%
First.Last@rarecarat.com	John.Doe@rarecarat.com	14%
Last@rarecarat.com	Doe@rarecarat.com	5%
FirstLast@rarecarat.com	JohnDoe@rarecarat.com	3%

Rare Carat Email Formats

Example

Percentage

First@rarecarat.com

John@rarecarat.com

78%

First.Last@rarecarat.com

John.Doe@rarecarat.com

14%

Last@rarecarat.com

Doe@rarecarat.com

FirstLast@rarecarat.com

JohnDoe@rarecarat.com

Frequently Asked Questions

Where is Rare Carat's headquarters located?

Rare Carat's main headquarters is located at New York, New York 10036 United States. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Rare Carat's official website and social media links?

Rare Carat's official website is rarecarat.com and has social profiles on LinkedIn.

What is Rare Carat's NAICS code?

Rare Carat's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Rare Carat have currently?

As of March 2026, Rare Carat has approximately 169 employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief Product Officer: J. S.Chief Financial Officer: J. A.Chief Of Staff: M. V.. Explore Rare Carat's employee directory with LeadIQ.

What industry does Rare Carat belong to?

Rare Carat operates in the Retail Luxury Goods and Jewelry industry.

What technology does Rare Carat use?

Rare Carat's tech stack includes Google AdsAWINHotjarMicrosoft ExcelIntercomPWAGoogle SheetsFedEx.

What is Rare Carat's email format?

Rare Carat's email format typically follows the pattern of First@rarecarat.com. Find more Rare Carat email formats with LeadIQ.

When was Rare Carat founded?

Rare Carat was founded in 2016.

Rare Carat

Q: What is Rare Carat's official website and social media links?

Rare Carat's official website is rarecarat.com. Rare Carat has social profiles on LinkedIn.

Q: How many employees does Rare Carat have currently?

Rare Carat has approximately 169 employees.

Q: What technology does Rare Carat use?

Rare Carat's tech stack includes Rippling, Quasar, Northbeam, React, Google Analytics.

Q: What is Rare Carat's NAICS code?

Rare Carat's NAICS code is 4483 (Jewelry, Luggage, and Leather Goods Stores).

Retail Luxury Goods and JewelryNew York, United States51-200 Employees

Founded in 2016 by a BCG consultant frustrated with his engagement ring buying experience, Rare Carat has grown to be one of the largest diamond jewelry online retailers in the United States. It was called the “Secret to Buying A Diamond” by the New York Times.

RareCarat.com powers over $100m in annual sales by creating transparency in a historically opaque industry using AI indicators and human expert advice. Operating on an innovative "managed marketplace" business model, the company combines the selection advantages of a marketplace with the quality assurance of a traditional retailer.

It is run by Wharton and Harvard Business School grads. Advisors include TrueCar’s founder, Blue Nile’s ex-CEO, Wharton’s Innovation Dean, and Richard Branson’s Venture Capital head.

Rare Carat has been featured in the New York Times, TechCrunch, NPR, USA Today, and CNBC, among others.

Insights

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Brilliant Earth

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Rare Carat Tech Stack

Media & News

Rare Carat Inc. recognized as one of Forbes America's Best Startup Employers 2026 on Mar 31st '26.

Rare Carat Inc. recognized as #1 best Jeweler in the USA.

Rare Carat Inc. recognized as best place to buy engagement rings online.

Rare Carat Inc. launched study on the Most & Least Expensive States for Engagement Rings on Feb 15th '24.

Rare Carat Inc. recognized as Kayak of Diamonds".

Rare Carat Inc. launches Rocky.

Rare Carat Inc. launches free tool.

Rare Carat's Email Address Formats