Rare Carat

Retail Luxury Goods and JewelryNew York, United States51-200 Employees

Founded in 2016 by a former BCG consultant frustrated with his own engagement ring buying experience, Rare Carat began with a mission to make diamond buying more transparent for consumers. The company was described by The New York Times as the “Secret to Buying a Diamond.”

Over time, Rare Carat expanded beyond comparison tools and evolved into one of the largest online diamond jewelers in the United States. Today RareCarat.com powers over $100M in annual jewelry sales and helps customers compare and purchase certified natural and lab-grown diamonds with transparent pricing.

Customers can explore one of the largest selections of diamonds online, choose from thousands of settings to custom-build engagement rings, and shop fine jewelry with guidance from GIA-trained gemologists and advanced pricing analytics.

The company is led by alumni of Wharton and Harvard Business School. Advisors include the founder of TrueCar, the former CEO of Blue Nile, the Innovation Dean at Wharton, and the former head of venture capital for Richard Branson.

Rare Carat has been featured in The New York Times, TechCrunch, NPR, USA Today, and CNBC, among other publications.

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