Customized fit advantage Ratio Clothing's use of individualized fit and customer-empowered design gives them a unique selling point in the apparel market, catering to customers looking for tailored and personalized shirts.

User-friendly online experience With the claim of having the easiest-to-use website in the industry, Ratio Clothing can leverage this advantage to attract customers who value convenience and simplicity in their online shopping experience.

Potential for technology integration Technologies like Zendesk, Backbone.js, and jQuery in Ratio Clothing's tech stack indicate a strong foundation for future tech integrations, presenting opportunities for tech-savvy customers seeking innovative features.

Niche market focus In a competitive landscape with companies like Ministry of Supply and UNTUCKit, Ratio Clothing's niche focus on dress and casual shirts allows them to target a specific segment of customers seeking high-quality, tailored apparel.

Room for growth in employee count With a small team of 2-10 employees, Ratio Clothing may have the opportunity to expand its workforce to enhance customer service, marketing efforts, and overall business growth, potentially increasing sales capabilities.