Digital Experience RAYA is a mid‑sized advertising services agency with a strong focus on digital experiences, social media management, and in‑house platform development, indicating opportunities to upsell end‑to‑end digital transformation services for clients looking to deepen online engagement.

Sizable Client Base With a diverse client roster including Google, Falabella, Arauco, and other major brands, there is potential for cross‑sell of advanced social strategy, analytics, and custom digital platforms to similar enterprise clients seeking integrated campaigns and owned‑media solutions.

Tech Stack Existing tools such as Google Tag Manager, Cloudflare, Hotjar, and other web optimization tech suggest readiness for data‑driven marketing services; this can be leveraged to propose premium analytics, experimentation, and optimization packages to improve campaign ROI.

Growth Readiness Describing a team of around 100 professionals and a 12+ year track record signals capacity for larger, multi‑market campaigns; sales can target brands seeking scalable digital agencies that can expand beyond regional work into broader LATAM or North American markets.

Expansion Potential Recent market activity and press about energy solutions companies in the same corporate family imply flexibility in industry coverage; for RAYA’s sales outreach, identify adjacent sectors (retail, consumer goods, tech platforms) that require integrated digital experiences and robust social execution.