Insights

Growing Fan Base RB Leipzig has established a strong presence in the Bundesliga since 2016, supported by regional enthusiasm and a comprehensive youth and women's program, offering multiple engagement touchpoints for fan-related products and services.

Digital Engagement Opportunities The recent launch of a new app feature to enhance fan interaction indicates a focus on digital engagement, creating opportunities for personalized content, mobile integrations, and innovative fan experiences.

Strategic Partnerships The long-term partnership with BMW Group as Official Mobility Partner highlights a readiness for collaborative marketing initiatives and co-branded promotional campaigns in mobility and automotive sectors.

Event-Driven Promotions Limited-edition jersey launches and match-specific merchandise present opportunities for exclusives, limited-time offers, and merchandise collaborations aimed at dedicated fans and collectors.

International Expansion RB Leipzig's digital content initiatives in partnership with Red Bull Bragantino and efforts to reach diverse audiences suggest avenues for targeted global marketing campaigns and localized content strategies to expand brand reach.

Similar companies to RB Leipzig

RB Leipzig Tech Stack

RB Leipzig uses 8 technology products and services including Instagram, Tableau, Salesforce, and more. Explore RB Leipzig's tech stack below.

  • Instagram
    Advertising
  • Tableau
    Business Intelligence
  • Salesforce
    Customer Relationship Management
  • SAP HANA
    Database Management
  • Jamf Pro
    Endpoint Protection
  • Microsoft Azure
    Platform As A Service
  • Node.js
    Programming Languages
  • Express
    Web Frameworks

Media & News

RB Leipzig's Email Address Formats

RB Leipzig uses at least 2 format(s):
RB Leipzig Email FormatsExamplePercentage
First.Last@redbulls.comJohn.Doe@redbulls.com
81%
Last@redbulls.comDoe@redbulls.com
15%
FLast@redbulls.comJDoe@redbulls.com
3%
L.First@redbulls.comD.John@redbulls.com
1%
First.Last@rbleipzig.comJohn.Doe@rbleipzig.com
100%

Frequently Asked Questions

Where is RB Leipzig's headquarters located?

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RB Leipzig's main headquarters is located at 3 Cottaweg Leipzig, Saxony 04177 Germany. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is RB Leipzig's official website and social media links?

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RB Leipzig's official website is rbleipzig.com and has social profiles on LinkedIn.

What is RB Leipzig's NAICS code?

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RB Leipzig's NAICS code is 7112 - Spectator Sports.

How many employees does RB Leipzig have currently?

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As of May 2026, RB Leipzig has approximately 376 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Chief Media Officer: M. F.Head Of Digital, Cx & Data Analytics: H. G.Head Of It: D. S.. Explore RB Leipzig's employee directory with LeadIQ.

What industry does RB Leipzig belong to?

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RB Leipzig operates in the Spectator Sports industry.

What technology does RB Leipzig use?

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RB Leipzig's tech stack includes InstagramTableauSalesforceSAP HANAJamf ProMicrosoft AzureNode.jsExpress.

What is RB Leipzig's email format?

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RB Leipzig's email format typically follows the pattern of First.Last@redbulls.com. Find more RB Leipzig email formats with LeadIQ.

When was RB Leipzig founded?

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RB Leipzig was founded in 2009.

RB Leipzig

Spectator SportsSaxony, Germany201-500 Employees

Imprint: https://policies.redbull.com/policies/Rasenballsportleipzig/202408011234/de_DE/imprint.html

Our club, RB Leipzig, was founded on 19th May 2009 and, after winning promotion in 2010, 2013, 2014 and 2016, we've played in the Bundesliga since the 2016/17 season.
But our journey is far from over. We want to give top division football its place in this sport-mad city, as this is what Leipzig and the region deserve. We also wish to continue to celebrate fantastic football events together with our fans. 

Along with the success of our first team, we also place huge focus on the development of youth. With a total of 16 youth teams (three of which are girls’ teams), we've built a fully complete youth structure with teams in every age group from U8s to U19s. All of them have the opportunity to use the wonderful facilities at our training centre.
In addition, we've had a women's team since the 2016/17 season. They head into the 2017/18 season as undefeated champions of the Regionalliga.
We are spurred on by huge encouragement in the city and throughout the region, finding fewer and fewer obstacles in our way.

We are here to play football and to celebrate football. We want to achieve great things.

Section iconCompany Overview

Headquarters
3 Cottaweg Leipzig, Saxony 04177 Germany
NAICS Code
7112 - Spectator Sports
Founded
2009
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    RB Leipzig's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    RB Leipzig's revenue is estimated to be in the range of $10M$25M

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