Market Focus Target expansion into RC Lurie core sectors such as healthcare, education, commercial office, hazardous environments and institutional projects by presenting energy efficient lighting and controls solutions, detailing design support, and leveraging their LC certified staff to win specs and installations.

Strategic Partnerships Leverage long standing representation with Lithonia Lighting (now Acuity Brands) and recent partnerships like ARON Lighting to cross sell product lines, accelerate specs, and access a broader portfolio for Arizona projects.

Regional Footprint Phoenix and Tucson offices enable AZ wide coverage, offering rapid response, localized support, and onsite commissioning to help win campus retrofits, larger rollouts, and institutional or government projects.

Trusted Advisor One hundred percent employee owned culture and a team of Lighting Certified professionals position RC Lurie as a trusted advisor for design build and commissioning, supporting service contracts, maintenance and retrofit programs.

Growth Opportunities Explore new manufacturers to diversify the portfolio, pursue energy efficiency rebates and code compliant solutions, and target facility managers and electrical contractors serving hospitals, schools and industrial sites to drive multi year sales cycles.