Acquisition Advantage Ipsos acquired RDA Group in 2015 and rebrands to Ipsos RDA, signaling strong backing and access to Ipsos' global resources and cross-sell opportunities across industries such as automotive, financial services, utilities, healthcare, and advertising.

Global Reach With in house production capabilities and global research experience spanning North America, Europe, South America and Asia Pacific, there is a clear potential to offer multinational project work, standardized methodologies, and scalable insights for clients expanding overseas.

Data and Analytics Strength in Big Data analytics, statistical modeling, and integration of multiple data sources positions Ipsos RDA to upsell advanced analytics services such as predictive models, customer satisfaction drivers, product quality analytics, and market segmentation for existing clients.

Industry Footprint Serving automotive, commercial vehicles, powersports, financial services, utilities, insurance, healthcare, and advertising presents cross sell into related verticals and expansion into adjacent markets where client needs overlap with product development, customer experience, and brand strategy.

Strategic Capabilities In house production, qualitative and advanced product research capabilities, and a focus on customer loyalty, product usage, concept ideation, and prototype evaluations create opportunities to package end-to-end research programs for clients during new product launches and post launch optimization.