Insights

Growing Market Presence Real Pet Food Company has recently expanded its leadership team with the appointment of new CEO Germaine Chua and board member David Grant, indicating a strategic focus on strengthening management and driving growth in the premium pet nutrition sector.

Sustainability Focus The company's partnership with Rockwell Automation to implement energy management systems across multiple facilities highlights an emphasis on sustainable manufacturing practices, which can appeal to environmentally conscious consumers and corporate clients.

Product Innovation With their pioneering approach to fresher, less processed pet food and recent awards recognizing their products, the company positions itself as a leader in innovative pet nutrition, opening opportunities for collaborations with retailers and health-focused pet brands.

Strategic Acquisitions The acquisition of Peopleforpets demonstrates a growth strategy that enhances product range and market share, suggesting potential for partnership opportunities with complementary pet care brands or distribution channels.

Market and Competitive Edge Operating within a competitive landscape with firms like Hill's Pet Nutrition and Mars Petcare, Real Pet Food Company’s focus on fresher, science-backed nutrition, and its Australian local sourcing can be leveraged to target premium retail outlets and health-conscious pet owners.

Real Pet Food Company Tech Stack

Real Pet Food Company uses 8 technology products and services including Open Graph, Webpack, Shopify, and more. Explore Real Pet Food Company's tech stack below.

  • Open Graph
    Content Management System
  • Webpack
    Development
  • Shopify
    E-commerce
  • Next.js
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Tailwind CSS
    UI Frameworks
  • HTTP/3
    Web & Portal Technology
  • Google Analytics
    Web Analytics

Media & News

Real Pet Food Company's Email Address Formats

Real Pet Food Company uses at least 1 format(s):
Real Pet Food Company Email FormatsExamplePercentage
First.Last@realpetfoodco.com.auJohn.Doe@realpetfoodco.com.au
49%
First.MiddleLast@realpetfoodco.com.auJohn.MichaelDoe@realpetfoodco.com.au
1%
First.L@realpetfoodco.com.auJohn.D@realpetfoodco.com.au
1%
First.Last@realpetfoodco.com.auJohn.Doe@realpetfoodco.com.au
49%

Frequently Asked Questions

Where is Real Pet Food Company's headquarters located?

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Real Pet Food Company's main headquarters is located at Level 1, 39 Albany Street, Crows Nest, NSW 2065, AU. The company has employees across 4 continents, including OceaniaAsiaEurope.

What is Real Pet Food Company's official website and social media links?

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Real Pet Food Company's official website is realpetfoodco.com.au and has social profiles on LinkedInCrunchbase.

What is Real Pet Food Company's NAICS code?

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Real Pet Food Company's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Real Pet Food Company have currently?

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As of October 2025, Real Pet Food Company has approximately 501 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Chief Executive Officer: B. S.Chief People Officer: L. C.Chief Marketing Officer: R. D.. Explore Real Pet Food Company's employee directory with LeadIQ.

What industry does Real Pet Food Company belong to?

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Real Pet Food Company operates in the Food and Beverage Services industry.

What technology does Real Pet Food Company use?

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Real Pet Food Company's tech stack includes Open GraphWebpackShopifyNext.jsjQueryTailwind CSSHTTP/3Google Analytics.

What is Real Pet Food Company's email format?

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Real Pet Food Company's email format typically follows the pattern of First.Last@realpetfoodco.com.au. Find more Real Pet Food Company email formats with LeadIQ.

How much funding has Real Pet Food Company raised to date?

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As of October 2025, Real Pet Food Company has raised $166K in funding. The last funding round occurred on Jun 27, 2024 for $166K.

When was Real Pet Food Company founded?

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Real Pet Food Company was founded in 2015.

Real Pet Food Company

Food and Beverage ServicesAustralia501-1000 Employees

We exist to create a world where every pet, every day eats fresher and lives better.

Our mission drives everything we do – from our nutritional philosophy and healthy delicious dog and cat recipes, to how we source real, fresh ingredients from local famers in Australia and New Zealand, to our kitchens and cooking facilities, our people and their programs, sustainability, sponsorships and more...

RPF is the pioneer in fresher pet nutrition. For 30 years we have championed a better way of caring for the health and wellbeing of our pets. Today, we have new cooking techniques that allow us to make food that is fresher, less processed, and even unprocessed and raw. And as the science emerges in fresher nutrition, it is beginning to show what we all instinctively know, a fresher diet is better for our loved dogs and cats.

It’s why we want everyone to join us on our journey to fresher nutrition.

Section iconCompany Overview

Headquarters
Level 1, 39 Albany Street, Crows Nest, NSW 2065, AU
NAICS Code
722 - Food Services and Drinking Places
Founded
2015
Employees
501-1000

Section iconFunding & Financials

  • $166K

    Real Pet Food Company has raised a total of $166K of funding over 2 rounds. Their latest funding round was raised on Jun 27, 2024 in the amount of $166K.

  • $25M$50M

    Real Pet Food Company's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $166K

    Real Pet Food Company has raised a total of $166K of funding over 2 rounds. Their latest funding round was raised on Jun 27, 2024 in the amount of $166K.

  • $25M$50M

    Real Pet Food Company's revenue is estimated to be in the range of $25M$50M

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