Insights

Growth in Marketplaces Kaufland e-commerce has recently expanded into the French market, launching a new online marketplace in August 2025, indicating a strategic focus on international growth and market diversification. This presents opportunities to offer localized solutions or complementary services tailored to the expansion region.

Partnership Opportunities The company has formed strategic partnerships, such as with Austria's Myflexbox for parcel lockers, demonstrating openness to innovative logistics solutions. This suggests potential for collaboration in supply chain optimization, last-mile delivery services, and innovative fulfillment options.

Technological Adoption Kaufland e-commerce employs a modern tech stack including analytics, data warehousing, and security tools. Leveraging their tech-focused environment, there are opportunities to offer advanced analytics, AI-driven marketing, or security solutions to enhance platform efficiency and customer experience.

Diverse Customer Base With over 13,000 online sellers across multiple categories, Kaufland e-commerce has a vast marketplace ecosystem. There is potential to connect seller solutions such as onboarding tools, payment integrations, or marketplace management software to support their thriving seller community.

Market Positioning As a significant player in European online retail with a revenue estimate between 50 and 100 million dollars, Kaufland e-commerce's growth trajectory and recent initiatives reflect an opportunity for innovative B2B services focused on expanding marketplace functionalities, customer engagement, and operational scalability.

Similar companies to Kaufland e-commerce

Kaufland e-commerce Tech Stack

Kaufland e-commerce uses 8 technology products and services including Pendo, Adobe Analytics, Elastic stack (ELK), and more. Explore Kaufland e-commerce's tech stack below.

  • Pendo
    Analytics
  • Adobe Analytics
    Analytics
  • Elastic stack (ELK)
    Data Management
  • Google BigQuery
    Data Warehousing
  • Linux
    Programming Languages
  • Audisto
    Search Marketing
  • X-XSS-Protection
    Security
  • Nginx
    Web Servers

Kaufland e-commerce's Email Address Formats

Kaufland e-commerce uses at least 2 format(s):
Kaufland e-commerce Email FormatsExamplePercentage
First.Last@real-digital.deJohn.Doe@real-digital.de
98%
First.Middle.Last@real-digital.deJohn.Michael.Doe@real-digital.de
1%
First-Last@real-digital.deJohn-Doe@real-digital.de
1%
First.Last@kaufland-ecommerce.comJohn.Doe@kaufland-ecommerce.com
80%
First.Last@kaufland-ecommerce.comJohn.Doe@kaufland-ecommerce.com
20%

Frequently Asked Questions

What is Kaufland e-commerce's official website and social media links?

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Kaufland e-commerce's official website is kaufland-ecommerce.com and has social profiles on LinkedIn.

What is Kaufland e-commerce's NAICS code?

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Kaufland e-commerce's NAICS code is 4541 - Electronic Shopping and Mail-Order Houses.

How many employees does Kaufland e-commerce have currently?

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As of December 2025, Kaufland e-commerce has approximately 881 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Cfo / Verwaltungsleiter: J. K.Chief Marketing Officer - Kaufland.De: K. T.Chief Information Security Officer: V. S.. Explore Kaufland e-commerce's employee directory with LeadIQ.

What industry does Kaufland e-commerce belong to?

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Kaufland e-commerce operates in the Online and Mail Order Retail industry.

What technology does Kaufland e-commerce use?

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Kaufland e-commerce's tech stack includes PendoAdobe AnalyticsElastic stack (ELK)Google BigQueryLinuxAudistoX-XSS-ProtectionNginx.

What is Kaufland e-commerce's email format?

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Kaufland e-commerce's email format typically follows the pattern of First.Last@real-digital.de. Find more Kaufland e-commerce email formats with LeadIQ.

When was Kaufland e-commerce founded?

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Kaufland e-commerce was founded in 2015.

Kaufland e-commerce

Online and Mail Order RetailNorth Rhine-westphalia, Germany501-1000 Employees

++ WHO WE ARE ++
We at Kaufland e-commerce are an independent tech company within Schwarz Digits, responsible for operating and developing Kaufland’s international online marketplaces. 
Our company is comprised of over 850 talents hailing from more than 60 nations. We unite this diversity of perspectives and strengths in interdisciplinary teams to help us find the best solutions for various projects. 
For projects like the Kaufland-App and the Kaufland Card, we work in close cooperation with our colleagues from Kaufland, combining online and branch stores into one shopping experience for our customers. 

++WHAT WE DO ++
The international Kaufland marketplaces are the beating heart of our day-to-day work. Together as a team, we make sure our customers have an outstanding and safe shopping experience. More than 13,000 online sellers offer a wide range of products in over 6,400 categories. 
The success of the Kaufland marketplaces is based on our Kaufland Global Marketplace brand – a comprehensive all-in-one solution that allows sellers to use just one registration to sell on all five online marketplaces. 

++ WHAT SETS US APART ++
We have a dynamic company culture which is marked by flat hierarchies, a strong team spirit and an open culture based on learning and making mistakes. One of the foundational elements of our culture are our Company Principles, which we actively live and which are integrated in various processes from onboarding onward. 

Flexibility is our greatest success factor, whether in our processes, our everyday work or in our workplace. You can work in any of our offices in Cologne, Darmstadt, Düsseldorf or remotely from anywhere inside of Germany. 

Imprint: https://kaufland-ecommerce.com/impressum/

Section iconCompany Overview

NAICS Code
4541 - Electronic Shopping and Mail-Order Houses
Founded
2015
Employees
501-1000

Section iconFunding & Financials

  • $50M$100M

    Kaufland e-commerce's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Kaufland e-commerce's revenue is estimated to be in the range of $50M$100M

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