RealVu
Technology, Information and InternetNew York, United States2-10 Employees
RealVu is a technology company based in New York, New York, founded in 2002. It specializes in viewable impression technology and markets a platform that determines whether an advertisement is viewable before delivery, aiming to reduce waste and fraud while optimizing inventory and performance for advertisers, publishers, and programmatic platforms. The company emphasizes accreditation from the Media Rating Council for its viewable impression measurement, defined as when 50% of the ad surface is visible in a viewer’s browser for at least one continuous second. RealVu positions itself as an industry pioneer with patented and patent-pending technologies that have influenced how viewability is measured across digital advertising. As a privately held, fast-growing firm, RealVu operates in the technology, information, and internet sector from its New York base. A recent development note is the ongoing refinement and expansion of its viewable impression platform to support its clients’ needs for accurate ad delivery and performance optimization.
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