Reba Americas, LLC Email Format

ManufacturingFlorida, United States2-10 Employees

Reba Americas, LLC operates as a full-service strategic distributor focused on brand management and distribution within the prestige beauty and fine fragrance sector, with an emphasis on duty-free and travel retail. Based in Doral, Florida and founded in 2011 by Orlando Bajos, the company represents top beauty brands in the Caribbean, Mexico, North America, and local markets in the USA and Latin America, managing activities from market entry to product launches and category development. Its services aim to maintain brand equity and execute across order processing, delivery, marketing, and aftermarket support, targeting suppliers seeking specialized travel retail solutions and retailers requiring consistent brand stewardship. In addition to distribution, the firm broadened its portfolio in 2018 with ScentoGo, a proprietary portable perfume holder designed for on-the-go use that complies with travel carry-on requirements. The organization positions itself as a dedicated intermediary that handles all aspects of brand-building and distribution for its partners within the primarily travel retail context, while operating with a lean local footprint.

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