Reba Americas, LLC

ManufacturingFlorida, United States11-50 Employees

We are a full-service strategic distributor founded in 2011 by Orlando Bajos, who has over 35 years' experience in the prestige beauty industry. Our dedicated and experienced team manages all aspects of brand building and distribution, specializing in duty free and travel retail.  We represent top beauty and fine fragrance brands in duty free in the Caribbean, Mexico, and North America, as well as in local markets in the USA and Latin America. Our company is experienced in successfully bringing new brands into the market, launching new products, developing new categories and growing existing brands.

In 2018 we launched ScentoGo, our first proprietary product. ScentoGo is a portable perfume holder that eliminates the need to carry a full size fragrance on-the-go. ScentoGo is conveniently compact, easily fitting into a pocket, briefcase or even the smallest purse! ScentoGo also meets TSA carry-on requirements, so travelers can enjoy their favorite fragrance anytime, anywhere. 

Our mission is to provide best-in-class brand management and customer service to our suppliers and customers, specializing to meet the unique needs in travel retail. We are committed to maintaining the brand equity and vision of each one of our brands and executing with precision and excellence. We are focused on providing our external partners with the highest level of service at every stage from order processing through delivery, marketing and aftermarket care.

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