Target buyers Owner and contractor-focused sourcing of reclaimed lumber for projects requires personalized quotes and fast responsiveness; emphasize direct collaboration with contractors, architects, and interior designers through clear stock listings and project-focused material sourcing.

Inventory story Unique historical timber pieces from deconstructed structures present a premium selling point; leverage storytelling to attract design-led projects and high-end renovations seeking authentic reclaimed materials.

Regional focus McMinnville, Oregon facility location offers regional advantage for West Coast developers and builders; highlight local delivery options, quick lead times, and potential partnerships with regional construction firms.

Pricing clarity Revenue under one million suggests a lean operation with room to scale; propose tiered pricing, volume discounts, and bundled material packages to win larger contracts from mid-market builders.

Digital presence Existing tech stack and online inventory access can be leveraged for targeted digital outreach; optimize product catalog, SEO, and project-based quotation flow to convert inquiries into closed deals.