Market Leadership Red Badge Group is New Zealand’s leading provider of professional security services, serving a broad range of sectors including retail, government, healthcare, events, and corporate. This strong market presence indicates ongoing opportunities to expand tailored security solutions within these sectors, especially as organizations seek reliable security partners.

Growth Potential With a revenue range between 1 million and 10 million and a sizable workforce of 201-500 employees, Red Badge Group presents a significant opportunity for security technology upgrades, training services, and integrated security solutions to further support their expanding operations.

Industry Recognition The company’s recognition as the Best Industry Supplier and their staff member securing Security Trainer of the Year highlight a strong brand reputation and commitment to excellence. This positions Red Badge Group as a trusted partner for advanced security solutions and staff development programs.

Digital Engagement The launch of their Instagram page @humansofredbadge demonstrates a focus on brand awareness and community engagement. Opportunities exist to leverage digital marketing and communication solutions to enhance client outreach and promote new security services.

Tech Stack Compatibility Utilizing modern tools like Microsoft 365, Google Tag Manager, and SEO strategies suggests openness to digital innovation. There is potential to introduce advanced security management platforms, IoT solutions, and analytics tools that align with their existing technology infrastructure to improve operational efficiency.