Insights

Market Leadership First Security's position as New Zealand’s leading security service provider indicates strong brand recognition and trust within the local market, offering opportunities to upsell integrated security solutions and premium services to existing clients.

Customer Focus Their commitment to personalized service and understanding client needs suggests potential for tailored security packages, cross-selling specialized solutions such as cybersecurity or advanced surveillance systems to meet evolving security demands.

Technology Adoption Utilizing modern tools like Cloudflare CDN, Google Analytics, and Content Management systems demonstrates a tech-savvy approach that can be leveraged to introduce innovative security technologies, including cloud-based monitoring and IoT-enabled devices to enhance service offerings.

Growth Potential With annual revenues between 25 and 50 million dollars and a sizable employee base, there is substantial scope for expanding security scope into emerging sectors such as corporate cybersecurity, government contracts, or high-net-worth individual protections.

Competitive Landscape While competing with global security firms like Symantec and Fortinet, First Security can capitalize on local expertise and personalized service differentiation to win larger contracts and enter new geographic or vertical markets.

FIRST Security Tech Stack

FIRST Security uses 8 technology products and services including TrackJS, Cloudflare CDN, Optimizely Content Management, and more. Explore FIRST Security's tech stack below.

  • TrackJS
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • Optimizely Content Management
    Content Management System
  • jQuery UI
    Javascript Libraries
  • Video.js
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Windows Server
    Operating Systems
  • Google Analytics
    Web Analytics

Media & News

FIRST Security's Email Address Formats

FIRST Security uses at least 1 format(s):
FIRST Security Email FormatsExamplePercentage
First.Last@firstsecurity.co.nzJohn.Doe@firstsecurity.co.nz
85%
FirstL@firstsecurity.co.nzJohnD@firstsecurity.co.nz
12%
First.Middle@firstsecurity.co.nzJohn.Michael@firstsecurity.co.nz
2%
Last.F@firstsecurity.co.nzDoe.J@firstsecurity.co.nz
1%

Frequently Asked Questions

What is FIRST Security's official website and social media links?

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FIRST Security's official website is firstsecurity.co.nz and has social profiles on LinkedIn.

How much revenue does FIRST Security generate?

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As of December 2025, FIRST Security's annual revenue is estimated to be $49M.

What is FIRST Security's SIC code NAICS code?

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FIRST Security's SIC code is 6022 - State Commercial Banks NAICS code is 5616 - Investigation and Security Services.

How many employees does FIRST Security have currently?

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As of December 2025, FIRST Security has approximately 1K employees across 6 continents, including OceaniaNorth AmericaSouth America. Key team members include Chief Executive Officer: S. N.Chief Executive Officer: T. C.Chief Operating Officer: S. S.. Explore FIRST Security's employee directory with LeadIQ.

What industry does FIRST Security belong to?

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FIRST Security operates in the Security and Investigations industry.

What technology does FIRST Security use?

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FIRST Security's tech stack includes TrackJSCloudflare CDNOptimizely Content ManagementjQuery UIVideo.jsModernizrWindows ServerGoogle Analytics.

What is FIRST Security's email format?

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FIRST Security's email format typically follows the pattern of First.Last@firstsecurity.co.nz. Find more FIRST Security email formats with LeadIQ.

When was FIRST Security founded?

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FIRST Security was founded in 1999.

FIRST Security

Security and InvestigationsAuckland, New Zealand1001-5000 Employees

First Security is well placed as New Zealand’s leader in security services. We believe in protecting people First, property second. It’s this commitment to personalised service that sees thousands of customers choose us to protect their wellbeing and livelihood every day. And we know that behind the best protection, is intelligence. The more we know about your unique needs, the better we can protect your most valuable people and assets. So you can take comfort in enjoying peace, and peace of mind.

Section iconCompany Overview

SIC Code
6022 - State Commercial Banks
NAICS Code
5616 - Investigation and Security Services
Founded
1999
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    FIRST Security's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    FIRST Security's revenue is estimated to be in the range of $25M$50M

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