Insights

Strong Market Presence Red Lion Hotels Corporation operates across North America with a diverse portfolio of upscale, midscale, and economy hotels, offering numerous opportunities to target a broad range of traveler segments and geographic markets.

Recent Acquisition Potential The company's acquisition by Sonesta indicates its attractiveness for strategic partnerships and integrations, providing avenues for cross-promotional sales, bundled offerings, and expanded loyalty program engagement.

Loyalty Program Engagement The Hello Rewards program, with its flexible benefits and no blackout dates, presents opportunities for targeted promotions and personalized marketing campaigns to increase customer retention and repeat bookings.

Technological Advancements The launch of an improved Hello Rewards app demonstrates the company’s commitment to leveraging technology, suggesting potential upsell opportunities in digital solutions, mobile engagement tools, and integrated booking systems.

Revenue Growth Potential With revenue between 500 million to 1 billion dollars and ongoing brand expansion, there is substantial potential for sales of hotel management services, tech solutions, and marketing partnerships to further enhance profitability and market share.

Red Lion Hotels Corporation Tech Stack

Red Lion Hotels Corporation uses 2 technology products and services including Apache, Apache HTTP Server, and more. Explore Red Lion Hotels Corporation's tech stack below.

  • Apache
    Web Servers
  • Apache HTTP Server
    Web Servers

Media & News

Red Lion Hotels Corporation's Email Address Formats

Red Lion Hotels Corporation uses at least 1 format(s):
Red Lion Hotels Corporation Email FormatsExamplePercentage
First.Last@rlhco.comJohn.Doe@rlhco.com
50%
First.Last@rlhco.comJohn.Doe@rlhco.com
50%

Frequently Asked Questions

Where is Red Lion Hotels Corporation's headquarters located?

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Red Lion Hotels Corporation's main headquarters is located at 1550 Market Street Suite 350 Denver, Colorado 80202 United States. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Red Lion Hotels Corporation's official website and social media links?

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Red Lion Hotels Corporation's official website is rlhco.com and has social profiles on LinkedIn.

What is Red Lion Hotels Corporation's NAICS code?

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Red Lion Hotels Corporation's NAICS code is 7211 - Traveler Accommodation.

How many employees does Red Lion Hotels Corporation have currently?

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As of April 2026, Red Lion Hotels Corporation has approximately 520 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Engineer: G. P.Vice President Financial Planning And Analysis And Corporate Finance: A. H.Vice President And Associate General Counsel: J. J.. Explore Red Lion Hotels Corporation's employee directory with LeadIQ.

What industry does Red Lion Hotels Corporation belong to?

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Red Lion Hotels Corporation operates in the Hospitality industry.

What technology does Red Lion Hotels Corporation use?

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Red Lion Hotels Corporation's tech stack includes ApacheApache HTTP Server.

What is Red Lion Hotels Corporation's email format?

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Red Lion Hotels Corporation's email format typically follows the pattern of First.Last@rlhco.com. Find more Red Lion Hotels Corporation email formats with LeadIQ.

When was Red Lion Hotels Corporation founded?

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Red Lion Hotels Corporation was founded in 1959.

Red Lion Hotels Corporation

HospitalityColorado, United States501-1000 Employees

Red Lion Hotels Corporation is an innovative hotel company doing business as RLH Corporation and focuses on the franchising, management and ownership of upscale, midscale and economy hotels. The company focuses on maximizing return on invested capital for hotel owners across North America through relevant brands, industry-leading technology and forward-thinking services. 

With locations across North America, RLH Corporation provides a variety of destinations for business and leisure travelers alike. Groups and meeting planners may also access an assortment of flexible event venues, from spacious conference rooms to elegant ballrooms and private dining rooms. Experienced meeting specialists and event staff ensure that each gathering is a success.

The company's complimentary loyalty program, Hello Rewards, is the easy way to get rewards for your next stay. Members enjoy benefits and perks such as late check-out, room upgrades, exclusive offers and introducing, Hello Bucks! Earn 10 Hello Bucks with every Qualifying Stay, with the ability to apply those earnings to any future stay – with no blackouts!

Section iconCompany Overview

Headquarters
1550 Market Street Suite 350 Denver, Colorado 80202 United States
Website
rlhco.com
NAICS Code
7211 - Traveler Accommodation
Founded
1959
Employees
501-1000

Section iconFunding & Financials

  • $500M$1B

    Red Lion Hotels Corporation's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Red Lion Hotels Corporation's revenue is estimated to be in the range of $500M$1B

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