Strong Market Presence Red Lion Hotels Corporation operates a diverse portfolio of upscale, midscale, and economy hotels across North America, presenting a broad opportunity to target multiple customer segments in the hospitality industry.

Recent Acquisition Growth The company's acquisition by Sonesta for $90 million highlights its strategic value and potential for growth, making it an attractive prospect for partners interested in expanding their hospitality solutions or franchise offerings.

Technology Utilization With a focus on industry-leading technology such as the improved Hello Rewards app and industry-standard web infrastructure, there are opportunities to offer innovative digital solutions for guest engagement, revenue management, and operational efficiency.

Loyalty Program Engagement The Hello Rewards loyalty program, featuring perks like late check-out and room upgrades, demonstrates a commitment to guest retention. Sales efforts could focus on supporting or enhancing loyalty program technologies, marketing, or partnership integrations.

Financial Scalability With annual revenues between $500 million and $1 billion, Red Lion Hotels presents a substantial revenue base that can support scalable service and product offerings in areas such as revenue management, guest services, and operational analytics tailored for large hospitality operators.