U.S. expansion The firm has been actively expanding in the United States with multiple recent client wins in Boston and U.S. PR leadership hires, indicating a strong growth trajectory and a need for scalable American-market PR programs.

Cybersecurity focus Recent new clients in the cybersecurity space, including Unibeam and Pendulum Intelligence, suggest a growing specialization and demand for PR programs that articulate complex security technologies to global audiences.

Global joined up With seven offices and a global partner network, they offer centralized campaign management for international campaigns, presenting an opportunity to upsell multinational PR programs for firms seeking consistent global messaging.

Leadership momentum Key U.S. leadership hires as VP of North America indicate a commitment to strengthening market presence, which can be leveraged to position premium strategic communications and executive visibility services.

Tech-enabled PR A tech stack that includes Google Ads, conversion tracking, analytics tools, and SEO capabilities signals an opportunity to bundle data-driven performance PR, digital storytelling, and measurement for tech and growth-stage brands.