Boutique scale Small team size (2-10 employees) combined with a long-standing 1982 origin suggests personalized, high-touch service. Sales opportunities include offering retainer-based marketing programs, outsourced marketing support for small businesses, and scalable packages for startups seeking integrated services without a large agency footprint.

Industries focus Specialty practice areas in healthcare, education, transportation, food service and financial indicate target verticals. Leverage partnerships or targeted outreach to establish case studies and vertical-specific offerings, positioning as a go-to hybrid agency for sector-specific marketing needs.

Regional footprint Based in South Bend, Indiana with a local market focus. Explore cross-sell opportunities with regional mid-market firms and complement local business networks, chambers of commerce, and educational institutions to win collaborations, referrals, and co-branded campaigns.

Tech stack leverage Utilizes iCIMS, Google Workspace, Cloudflare, Google Search Console, PWA, and other tools. Position as a data-informed agency offering digital transformation, website development, performance marketing, and accessibility improvements leveraging existing tech investments for measurable ROI.

Revenue potential Revenue appears in the $1M-$10M range with a lean team. Opportunity to upsell from project-based work to ongoing managed services (SEO, content, social, PR, web) and to pursue larger retainer engagements with mid-market clients in the agency’s target sectors.