Insights

Expansion Opportunities With 13 stores nationwide and an active online presence, Red Rat Clothing demonstrates ongoing growth and multi-channel retail capabilities. This presents opportunities to upsell wholesale collaborations, limited-edition drops, or exclusive in-store experiences for potential partners and suppliers.

Urban Streetwear Focus Specialization in urban streetwear and youth culture positions Red Rat as a gatekeeper for contemporary fashion trends. Sales teams can target brand partnerships, licensed collections, and category extensions that resonate with their core customer base.

Digital Marketing Active tech stack including Google Ads and Fastly indicates openness to performance marketing and site optimization. There is potential for partnerships in paid media management, conversion rate optimization, and data-driven customer acquisition initiatives.

Small-Mid Retail Scale Estimated revenue under one million with 51-200 employees suggests agility but limited scale. Opportunities exist for distribution deals, bulk procurement programs, and white-label or private-label arrangements to scale together.

Mall and Local Footprint Recent store openings in shopping mall locations (Bayfair) imply emphasis on high-traffic, in-person shopping. Prospective opportunities include mall-specific promotions, event activations, and collaborative pop-ups with complementary brands to drive foot traffic.

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Red Rat Clothing Limited Tech Stack

Red Rat Clothing Limited uses 8 technology products and services including Criteo, Crazy Egg, Fullstory, and more. Explore Red Rat Clothing Limited's tech stack below.

Red Rat Clothing Limited's Email Address Formats

Red Rat Clothing Limited uses at least 1 email format:
Red Rat Clothing Limited Email FormatsExamplePercentage
First@redrat.co.nzJohn@redrat.co.nz
100%

Frequently Asked Questions

What is Red Rat Clothing Limited's official website and social media links?

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Red Rat Clothing Limited's official website is redrat.co.nz and has social profiles on LinkedIn.

How much revenue does Red Rat Clothing Limited generate?

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As of August 2026, Red Rat Clothing Limited's annual revenue is estimated to be <$1M.

What is Red Rat Clothing Limited's NAICS code?

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Red Rat Clothing Limited's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Red Rat Clothing Limited have currently?

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As of August 2026, Red Rat Clothing Limited has approximately 65 employees across 2 continents, including Oceania and Asia. Key team members include Managing Director: R. W., Executive Director: A. H. and Ecommerce Manager: D. G. Explore Red Rat Clothing Limited's employee directory with LeadIQ.

What industry does Red Rat Clothing Limited belong to?

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Red Rat Clothing Limited operates in the Retail Apparel and Fashion industry.

What technology does Red Rat Clothing Limited use?

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Red Rat Clothing Limited's tech stack includes Criteo, Crazy Egg, Fullstory, LiveChat, Klaviyo, Mautic, Trustpilot and AfterPay.

What is Red Rat Clothing Limited's email format?

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Red Rat Clothing Limited's email format typically follows the pattern of First@redrat.co.nz. Find more Red Rat Clothing Limited email formats with LeadIQ.

When was Red Rat Clothing Limited founded?

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Red Rat Clothing Limited was founded in 2002.
Red Rat Clothing Limited logo

Red Rat Clothing Limited

Retail Apparel and FashionAuckland, New Zealand51-200 Employees

Red Rat Clothing Limited is a New Zealand retailer that specializes in urban clothing and streetwear. Its products are distributed through a nationwide network of stores and a robust online presence, catering to customers seeking contemporary street-style apparel. The company emphasizes accessibility and quality within streetwear, aiming to reflect and support urban culture through its offerings.

Founded in 2002 in Auckland, the business began with a single Otahuhu store and has since expanded to thirteen locations across the country. It sits within the retail apparel and fashion industry as a mid-sized retailer focused on streetwear culture with local and international resonance. A recent development includes opening a new store in Bayfair Shopping Mall, signaling ongoing growth.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • <$1M

    Red Rat Clothing Limited's revenue is estimated to be in the range of <$1M

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