Insights

Growing Retail Presence Red Rat Clothing has expanded from a single store to 13 locations across New Zealand, demonstrating a strong regional growth trajectory that offers multiple touchpoints for retail partners and collaborative opportunities.

Digital Engagement With an active online presence and strategic use of platforms like TikTok and Google Ads, Red Rat demonstrates effective digital marketing, presenting opportunities for technology partnerships and targeted advertising solutions.

Youth and Streetwear Focus The company's core audience centers around streetwear enthusiasts and urban youth culture, creating a niche market for brands looking to connect with trend-conscious consumers in this segment.

Revenue Potential Generating between 100 million to 1 billion NZD in revenue, Red Rat offers substantial sales potential for suppliers and service providers aiming to penetrate the local streetwear and fashion retail industry.

Market Expansion Recent store openings, including a new location in Bayfair Shopping Mall, indicate ongoing expansion plans, providing opportunities for sales growth through in-store partnerships, exclusive releases, and collaborations.

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Red Rat Clothing Limited Tech Stack

Red Rat Clothing Limited uses 8 technology products and services including Criteo, Varnish, Google Hosted Libraries, and more. Explore Red Rat Clothing Limited's tech stack below.

  • Criteo
    Advertising
  • Varnish
    Caching
  • Google Hosted Libraries
    Content Delivery Network
  • Klaviyo
    Marketing Automation
  • Trustpilot
    Online Review Management
  • PHP
    Programming Languages
  • X-XSS-Protection
    Security
  • Tailwind CSS
    UI Frameworks

Red Rat Clothing Limited's Email Address Formats

Red Rat Clothing Limited uses at least 1 format(s):
Red Rat Clothing Limited Email FormatsExamplePercentage
First@redrat.co.nzJohn@redrat.co.nz
50%
First@redrat.co.nzJohn@redrat.co.nz
50%

Frequently Asked Questions

Where is Red Rat Clothing Limited's headquarters located?

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Red Rat Clothing Limited's main headquarters is located at 19 Richard Pearse Drive, Auckland, AUK 2022, NZ. The company has employees across 2 continents, including OceaniaAsia.

What is Red Rat Clothing Limited's official website and social media links?

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Red Rat Clothing Limited's official website is redrat.co.nz and has social profiles on LinkedIn.

What is Red Rat Clothing Limited's NAICS code?

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Red Rat Clothing Limited's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Red Rat Clothing Limited have currently?

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As of October 2025, Red Rat Clothing Limited has approximately 65 employees across 2 continents, including OceaniaAsia. Key team members include Managing Director: R. W.Executive Director: A. H.Ecommerce Manager: D. G.. Explore Red Rat Clothing Limited's employee directory with LeadIQ.

What industry does Red Rat Clothing Limited belong to?

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Red Rat Clothing Limited operates in the Retail Apparel and Fashion industry.

What technology does Red Rat Clothing Limited use?

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Red Rat Clothing Limited's tech stack includes CriteoVarnishGoogle Hosted LibrariesKlaviyoTrustpilotPHPX-XSS-ProtectionTailwind CSS.

What is Red Rat Clothing Limited's email format?

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Red Rat Clothing Limited's email format typically follows the pattern of First@redrat.co.nz. Find more Red Rat Clothing Limited email formats with LeadIQ.

When was Red Rat Clothing Limited founded?

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Red Rat Clothing Limited was founded in 2002.

Red Rat Clothing Limited

Retail Apparel and FashionNew Zealand51-200 Employees

Red Rat Clothing is an urban clothing and streetwear retailer established in 2002 in Auckland, New Zealand.

From humble beginnings with our first store in Otahuhu, Auckland, we have expanded to 13 stores spanning the length of the country with a robust online shopping presence. 

Red Rat Clothing's vision is inspired by the cycle of culture and streetwear that is evident locally and internationally in today's society. Our love of street style and urban culture fuels our desire to bring quality street wear to the masses, which in turn, contributes to the next cultural  movement.

We here at Red Rat Clothing, take pride in who we are and where we have come from, and we are proud to display it in the clothing we wear each day.

Red Rat Clothing. We Live Streetwear.

Section iconCompany Overview

Headquarters
19 Richard Pearse Drive, Auckland, AUK 2022, NZ
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $1M

    Red Rat Clothing Limited's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Red Rat Clothing Limited's revenue is estimated to be in the range of $1M

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