Insights

Digital Expansion Opportunities Super Retail Group is actively enhancing its digital capabilities to better serve its customers through online channels, indicating ongoing e-commerce growth and potential for digital marketing, technology solutions, and online engagement tools.

Leadership Transition With recent changes in executive leadership, including the appointment of a new CEO and expansion of key management roles, there may be opportunities to introduce innovative solutions or strategic partnerships to support organizational growth.

Brand Portfolio Diversification Owning four prominent brands across auto, sports, and outdoor leisure categories positions Super Retail Group as a leading player with a broad market reach—ideal for introducing new products, loyalty programs, and branded services targeted at active consumers.

Technological Infrastructure The company's use of advanced cloud-based digital solutions and data analytics tools suggests an openness to integrating new cloud services, cybersecurity solutions, and analytics platforms to optimize operations and customer insights.

Market Position & Growth As one of the largest retailers in Australia and New Zealand with substantial revenue and employee base, Super Retail Group offers a strong platform for expanding supply chain solutions, inventory management technology, and retail management systems to support its growth ambitions.

Super Retail Group Tech Stack

Super Retail Group uses 8 technology products and services including Ruxit, Amazon Web Services, MooTools, and more. Explore Super Retail Group's tech stack below.

  • Ruxit
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • MooTools
    Javascript Frameworks
  • Windows Server
    Operating Systems
  • YouTube
    Video Players
  • Google Analytics
    Web Analytics
  • Microsoft ASP.NET
    Web Frameworks
  • Microsoft IIS
    Web Servers

Media & News

Super Retail Group's Email Address Formats

Super Retail Group uses at least 1 format(s):
Super Retail Group Email FormatsExamplePercentage
FirstL@superretailgroup.comJohnD@superretailgroup.com
60%
First.Last@superretailgroup.comJohn.Doe@superretailgroup.com
37%
FirstLast@superretailgroup.comJohnDoe@superretailgroup.com
3%

Frequently Asked Questions

Where is Super Retail Group's headquarters located?

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Super Retail Group's main headquarters is located at 6 Coulthards Ave Strathpine , QLD 4500 AU. The company has employees across 6 continents, including OceaniaAsiaNorth America.

What is Super Retail Group's official website and social media links?

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Super Retail Group's official website is superretailgroup.com and has social profiles on LinkedIn.

What is Super Retail Group's SIC code NAICS code?

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Super Retail Group's SIC code is 8742 - Management Consulting Services NAICS code is 44-45 - Retail Trade.

How many employees does Super Retail Group have currently?

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As of October 2025, Super Retail Group has approximately 10K employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Chief People And Safety Officer: K. F. G. F.Chief Information And Digital Officer: M. R.Chief Supply Chain Officer - (interim): C. W.. Explore Super Retail Group's employee directory with LeadIQ.

What industry does Super Retail Group belong to?

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Super Retail Group operates in the Retail industry.

What technology does Super Retail Group use?

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Super Retail Group's tech stack includes RuxitAmazon Web ServicesMooToolsWindows ServerYouTubeGoogle AnalyticsMicrosoft ASP.NETMicrosoft IIS.

What is Super Retail Group's email format?

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Super Retail Group's email format typically follows the pattern of FirstL@superretailgroup.com. Find more Super Retail Group email formats with LeadIQ.

When was Super Retail Group founded?

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Super Retail Group was founded in 1972.
Super Retail Group

Super Retail Group

RetailQueensland, Australia10001+ Employees

At Super Retail Group, we inspire you to live your passion. 

We are the proud owner of four iconic brands: Supercheap Auto, rebel, BCF and Macpac, and are one of Australia and New Zealand’s largest retailers.

Our powerful brands have established, leading positions in growing high-involvement lifestyle categories of auto, sports and outdoor leisure. 

We provide our customers and highly engaged active loyalty club members with the option to experience our brands whenever and however they choose – whether that’s through our network of circa 780 stores or via our digital capabilities, which we continue to enhance.

Section iconCompany Overview

Headquarters
6 Coulthards Ave Strathpine , QLD 4500 AU
SIC Code
8742 - Management Consulting Services
NAICS Code
44-45 - Retail Trade
Founded
1972
Employees
10001+

Section iconFunding & Financials

  • $500M$1B

    Super Retail Group's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Super Retail Group's revenue is estimated to be in the range of $500M$1B

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