Catering Growth Formalize a recurring corporate catering program in Madison by offering tiered lunch and dinner packages for downtown offices, with set weekly or monthly delivery windows. Highlight premium sushi platters and modern cuisine. Use tasting sessions with decision makers to convert to ongoing monthly orders and expand to holiday parties and larger events.

Local Partnerships Forge partnerships with local venues, office campuses, coworking spaces, and event planners as the preferred catering vendor. Provide co-branded menus and volume incentives to secure repeat business for meetings, conferences, and offsites.

Digital Marketing Leverage RED's digital marketing stack to reach B2B buyers: run geo-targeted ads and retargeting for office managers and procurement leads, build an email nurture sequence featuring seasonal menus and corporate promos, and track inquiries through the website to optimize outreach.

Capacity Strategy Given a small team, propose scalable service models such as curated packaged platters and scheduled deliveries, plus external kitchen partnerships or vendor arrangements to handle larger orders during peak periods while maintaining quality and reliability.

Premium Differentiation Differentiate with sushi-forward, premium ingredients and beautifully presented platters for corporate events, offering unique options like executive sushi boxes and wellness lunch bundles to win higher-margin accounts that seek premium experiences over standard catering.