Insights

Innovative Product Line Purple offers a unique range of comfort products that extend beyond mattresses to include bedding, bases, seat cushions, and pet beds, providing cross-selling opportunities across multiple lifestyle categories and home comfort segments.

Strong Customer Satisfaction Rated #1 in customer satisfaction for bed in a box mattresses, Purple has established a reputable brand image that can be leveraged to upsell complementary products and attract new customers seeking trusted comfort solutions.

Growth in Research Purple's recent advancements in proprietary comfort technologies and the presentation of innovative platforms like CAPTN-3 tri-specific antibodies indicate a focus on cutting-edge development, suggesting opportunities to partner or introduce new product lines aligned with health and wellness trends.

Financial Scalability With revenue estimates between $100 million and $1 billion and a sizable workforce, Purple demonstrates scalable growth potential, making it an attractive target for strategic investments, partnerships, or distribution collaborations to expand market reach.

Market Positioning Operating within the competitive retail and sleep economy space alongside brands like Casper and Saatva, Purple's emphasis on innovation and support for healthier sleep presents opportunities for targeted marketing campaigns focused on health-conscious consumers and premium imaging.

Purple Tech Stack

Purple uses 8 technology products and services including AdRoll, Signifyd, Amazon S3, and more. Explore Purple's tech stack below.

  • AdRoll
    Advertising
  • Signifyd
    Analytics
  • Amazon S3
    Content Delivery Network
  • Pt. Master Web Network
    IT Service Management
  • Mautic
    Marketing Automation
  • PWA
    Miscellaneous
  • Acquia Cloud
    Platform As A Service
  • Node.js
    Programming Languages

Media & News

Purple's Email Address Formats

Purple uses at least 2 format(s):
Purple Email FormatsExamplePercentage
First@onpurple.comJohn@onpurple.com
62%
Last@onpurple.comDoe@onpurple.com
32%
FirstL@onpurple.comJohnD@onpurple.com
3%
First.Last@onpurple.comJohn.Doe@onpurple.com
2%
First.L@onpurple.comJohn.D@onpurple.com
1%
First@purple.comJohn@purple.com
47%
First.Last@purple.comJohn.Doe@purple.com
35%
First.L@purple.comJohn.D@purple.com
18%

Frequently Asked Questions

Where is Purple's headquarters located?

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Purple's main headquarters is located at 4100 North Chapel Ridge Road 200 Lehi, Utah 84048 US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Purple's phone number?

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You can contact Purple's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Purple's stock symbol?

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Purple is a publicly traded company; the company's stock symbol is PPBT.

What is Purple's official website and social media links?

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Purple's official website is purple.com and has social profiles on LinkedIn.

How much revenue does Purple generate?

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As of October 2025, Purple's annual revenue is estimated to be $511M.

What is Purple's SIC code NAICS code?

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Purple's SIC code is 6211 - Security Brokers, Dealers, and Flotation Companies NAICS code is 44-45 - Retail Trade.

How many employees does Purple have currently?

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As of October 2025, Purple has approximately 1.2K employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Owned Retail Officer: S. K.Chief People Officer: J. R.Chief Financial Officer: T. V.. Explore Purple's employee directory with LeadIQ.

What industry does Purple belong to?

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Purple operates in the Retail industry.

What technology does Purple use?

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Purple's tech stack includes AdRollSignifydAmazon S3Pt. Master Web NetworkMauticPWAAcquia CloudNode.js.

What is Purple's email format?

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Purple's email format typically follows the pattern of First@onpurple.com. Find more Purple email formats with LeadIQ.

How much funding has Purple raised to date?

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As of October 2025, Purple has raised $61M in funding. The last funding round occurred on Feb 08, 2023 for $61M.

When was Purple founded?

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Purple was founded in 2015.
Purple

Purple

RetailUtah, United States1001-5000 Employees

Welcome to Purple — home of the one, the only, the Purple Grid™. Ranked #1 in Customer Satisfaction with bed in a box mattresses by J.D. Power, including best in both support and comfort! We’re a one-of-a-kind innovation brand that is on a mission to meaningfully improve lives by helping Every Body get the comfort they deserve and the support they need. Our premium comfort innovation products start in the bedroom and extend beyond to provide optimal comfort everywhere you go. With a variety of mattresses, bedding, bases, seat cushions, dog beds, and more, Purple is quickly becoming the iconic color of true comfort, true innovation, and truly feeling great.

While most new mattress companies only focus on just a simpler mattress buying experience with the same foam mattresses, Purple is committed to simply making a better mattress (with the better buying experience, to boot!). The only mattress with the Purple Grid™, Purple is instantly soft where you want it and firm where you need it – all at once. It's the comfort you crave, the support your back needs. Plus, 1,500+ open airways help dissipate body heat rather than trapping it, so you don't sleep hot.

It all started in 1989 when two engineer brothers, Tony and Terry Pearce, set out with a mission to invent technology and create local jobs that meaningfully improve the lives of everyone involved. Over the last 30+ years, the Brothers Pearce have revolutionized the comfort industry by innovating various No Pressure® cushioning materials used in everything from wheelchairs and critical care hospital beds to sporting goods and high-end mattresses. Then, in September of 2015, they successfully launched The No-Compromise Purple® Mattress on Kickstarter, and it's been uphill from there — continually inventing, improving, and creating ways to make the world a more comfortable place.

Section iconCompany Overview

Headquarters
4100 North Chapel Ridge Road 200 Lehi, Utah 84048 US
Phone number
Website
purple.com
SIC Code
6211 - Security Brokers, Dealers, and Flotation Companies
Stock Symbol
PPBT
NAICS Code
44-45 - Retail Trade
Founded
2015
Employees
1001-5000

Section iconFunding & Financials

  • $61M

    Purple has raised a total of $61M of funding over 3 rounds. Their latest funding round was raised on Feb 08, 2023 in the amount of $61M.

  • $500M$1B

    Purple's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $61M

    Purple has raised a total of $61M of funding over 3 rounds. Their latest funding round was raised on Feb 08, 2023 in the amount of $61M.

  • $500M$1B

    Purple's revenue is estimated to be in the range of $500M$1B

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