Insights

Innovative Comfort Technology Purple's unique Purple Grid™ technology offers a differentiated product in the mattress market, emphasizing support and heat dissipation. This innovation attracts health-conscious consumers seeking better sleep quality, providing a strong value proposition for upselling complementary bedding and sleep accessories.

Strong Market Position Ranked number one in customer satisfaction for bed in a box mattresses and with a revenue range of 500 million to 1 billion dollars, Purple has an established brand presence. This positions the company to expand into new product categories or geographic markets with targeted marketing and strategic partnerships.

Growth-Driven R&D Purple's ongoing investment in biotech and immunotherapy, with recent clinical developments and presentations at major oncology events, indicates a significant focus on innovation and research. This focus creates opportunities to explore cross-sector collaborations or licensing deals with healthcare and wellness companies.

Expansion of Product Line The company’s diversification into bedding, seat cushions, and pet beds demonstrates an appetite for broadening its product offerings. Leveraging existing customer trust allows upselling related comfort products and creating bundle offers to increase average order value.

Digital and Data Capabilities Purple utilizes advanced ad tech and web infrastructure, positioning it well for targeted digital marketing campaigns. Engagement with data-driven sales initiatives and personalized marketing can enhance customer acquisition and retention, especially in online retail channels.

Purple Tech Stack

Purple uses 8 technology products and services including AdRoll, Signifyd, Amazon S3, and more. Explore Purple's tech stack below.

  • AdRoll
    Advertising
  • Signifyd
    Analytics
  • Amazon S3
    Content Delivery Network
  • Pt. Master Web Network
    IT Service Management
  • Mautic
    Marketing Automation
  • PWA
    Miscellaneous
  • Acquia Cloud
    Platform As A Service
  • Node.js
    Programming Languages

Media & News

Purple's Email Address Formats

Purple uses at least 2 format(s):
Purple Email FormatsExamplePercentage
First@onpurple.comJohn@onpurple.com
62%
Last@onpurple.comDoe@onpurple.com
32%
FirstL@onpurple.comJohnD@onpurple.com
3%
First.Last@onpurple.comJohn.Doe@onpurple.com
2%
First.L@onpurple.comJohn.D@onpurple.com
1%
First@purple.comJohn@purple.com
49%
First.Last@purple.comJohn.Doe@purple.com
34%
First.L@purple.comJohn.D@purple.com
17%

Frequently Asked Questions

Where is Purple's headquarters located?

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Purple's main headquarters is located at 4100 North Chapel Ridge Road 200 Lehi, Utah 84043 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Purple's phone number?

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You can contact Purple's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Purple's stock symbol?

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Purple is a publicly traded company; the company's stock symbol is PPBT.

What is Purple's official website and social media links?

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Purple's official website is purple.com and has social profiles on LinkedInCrunchbase.

How much revenue does Purple generate?

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As of March 2026, Purple's annual revenue is estimated to be $511M.

What is Purple's SIC code NAICS code?

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Purple's SIC code is 6211 - Security Brokers, Dealers, and Flotation Companies NAICS code is 44-45 - Retail Trade.

How many employees does Purple have currently?

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As of March 2026, Purple has approximately 1.2K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Coo: E. H.Cio / Cto: B. F.Chief Owned Retail Officer: S. K.. Explore Purple's employee directory with LeadIQ.

What industry does Purple belong to?

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Purple operates in the Retail industry.

What technology does Purple use?

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Purple's tech stack includes AdRollSignifydAmazon S3Pt. Master Web NetworkMauticPWAAcquia CloudNode.js.

What is Purple's email format?

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Purple's email format typically follows the pattern of First@onpurple.com. Find more Purple email formats with LeadIQ.

How much funding has Purple raised to date?

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As of March 2026, Purple has raised $61M in funding. The last funding round occurred on Feb 08, 2023 for $61M.

When was Purple founded?

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Purple was founded in 2015.

Purple

RetailUtah, United States1001-5000 Employees

Welcome to Purple — home of the one, the only, the Purple Grid™. Ranked #1 in Customer Satisfaction with bed in a box mattresses by J.D. Power, including best in both support and comfort! We’re a one-of-a-kind innovation brand that is on a mission to meaningfully improve lives by helping Every Body get the comfort they deserve and the support they need. Our premium comfort innovation products start in the bedroom and extend beyond to provide optimal comfort everywhere you go. With a variety of mattresses, bedding, bases, seat cushions, dog beds, and more, Purple is quickly becoming the iconic color of true comfort, true innovation, and truly feeling great.

While most new mattress companies only focus on just a simpler mattress buying experience with the same foam mattresses, Purple is committed to simply making a better mattress (with the better buying experience, to boot!). The only mattress with the Purple Grid™, Purple is instantly soft where you want it and firm where you need it – all at once. It's the comfort you crave, the support your back needs. Plus, 1,500+ open airways help dissipate body heat rather than trapping it, so you don't sleep hot.

It all started in 1989 when two engineer brothers, Tony and Terry Pearce, set out with a mission to invent technology and create local jobs that meaningfully improve the lives of everyone involved. Over the last 30+ years, the Brothers Pearce have revolutionized the comfort industry by innovating various No Pressure® cushioning materials used in everything from wheelchairs and critical care hospital beds to sporting goods and high-end mattresses. Then, in September of 2015, they successfully launched The No-Compromise Purple® Mattress on Kickstarter, and it's been uphill from there — continually inventing, improving, and creating ways to make the world a more comfortable place.

Section iconCompany Overview

Headquarters
4100 North Chapel Ridge Road 200 Lehi, Utah 84043 United States
Phone number
Website
purple.com
SIC Code
6211 - Security Brokers, Dealers, and Flotation Companies
Stock Symbol
PPBT
NAICS Code
44-45 - Retail Trade
Founded
2015
Employees
1001-5000

Section iconFunding & Financials

  • $61M

    Purple has raised a total of $61M of funding over 3 rounds. Their latest funding round was raised on Feb 08, 2023 in the amount of $61M.

  • $500M$1B

    Purple's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $61M

    Purple has raised a total of $61M of funding over 3 rounds. Their latest funding round was raised on Feb 08, 2023 in the amount of $61M.

  • $500M$1B

    Purple's revenue is estimated to be in the range of $500M$1B

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