Strong Festival Presence Red61 has a longstanding and active role in major festivals such as the Edinburgh Festival Fringe, highlighting their expertise in providing reliable ticketing solutions for large-scale, high-profile events.

Recent Expansion and Innovation The launch of the Red61 Newsletter and recent partnerships, including with the Melbourne International Comedy Festival, demonstrate the company's growth in outreach and its ability to customize solutions for diverse event organizers.

Robust Technical Stack Utilizing a modern and versatile tech stack including React, AngularJS, and OpenResty, Red61 is well-positioned to offer scalable, innovative ticketing solutions that can be tailored to client needs.

Growing Financial Resources With nearly $2 million in funding, Red61 has the financial backing to expand its platform capabilities and target larger venues and festivals, opening opportunities for upselling comprehensive event management services.

Market Focus on Entertainment Events Given their niche in audience management for festivals, venues, and attractions, there is significant potential to develop partnerships with entertainment giants and add-on services tailored to the live event industry.