Insights

Innovative approach to insurance Vitality offers health and life insurance policies that reward policyholders for taking proactive steps towards better health. This unique incentivization strategy differentiates Vitality from traditional insurance providers and presents a compelling sales opportunity to health-conscious individuals looking for personalized insurance options.

Tech-savvy solutions in financial services With a tech stack that includes leading platforms like Amazon Web Services and Palo Alto Firewalls, Vitality demonstrates a commitment to leveraging technology for effective service delivery. This technological prowess can be highlighted as a value proposition to businesses seeking a modern and efficient financial services partner, potentially opening doors for B2B sales opportunities.

Expansion potential in corporate wellness Given Vitality's focus on incentivizing wellness and healthy living, there is a promising opportunity for expansion into the corporate wellness sector. Companies looking to enhance their employee benefits packages with innovative health initiatives could be receptive to partnering with Vitality to promote a healthier workforce, creating a new avenue for enterprise sales growth.

Financially robust market player With annual revenues in the range of $100M - 1B, Vitality showcases financial stability and market strength. This solid financial standing positions Vitality as a reliable and trustworthy partner for individuals and businesses seeking insurance and financial solutions, enhancing its credibility in sales interactions and facilitating customer acquisition.

Competitive differentiation in a crowded market Despite the presence of similar companies, Vitality's focus on holistic wellness and personalized rewards sets it apart in a competitive landscape. Sales professionals can leverage Vitality's unique selling points and member success stories to showcase the brand's differentiation and attract customers seeking a more engaging and rewarding insurance experience.

Vitality Tech Stack

Vitality uses 8 technology products and services including Optimizely, Level 5, Amazon Web Services, and more. Explore Vitality's tech stack below.

  • Optimizely
    A/B Testing
  • Level 5
    Advertising
  • Amazon Web Services
    Cloud Hosting
  • Cloudflare
    Content Management System
  • Microsoft Access
    Database Management Software
  • Palo Alto Firewalls
    Network Hardware
  • YouTube
    Video Players
  • Apache
    Web Servers

Media & News

Vitality's Email Address Formats

Vitality uses at least 1 format(s):
Vitality Email FormatsExamplePercentage
First.Last@vitality.co.ukJohn.Doe@vitality.co.uk
68%
FLast@vitality.co.ukJDoe@vitality.co.uk
21%
First@vitality.co.ukJohn@vitality.co.uk
9%
First.L@vitality.co.ukJohn.D@vitality.co.uk
2%

Frequently Asked Questions

Where is Vitality's headquarters located?

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Vitality's main headquarters is located at Vitality 5th Floor, 80 Strand London, WC2R 0DT GB. The company has employees across 6 continents, including EuropeAfricaNorth America.

What is Vitality's stock symbol?

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Vitality is a publicly traded company; the company's stock symbol is VPIM.

What is Vitality's official website and social media links?

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Vitality's official website is vitality.co.uk and has social profiles on LinkedIn.

How much revenue does Vitality generate?

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As of April 2025, Vitality's annual revenue reached $661M.

What is Vitality's NAICS code?

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Vitality's NAICS code is 52 - Finance and Insurance.

How many employees does Vitality have currently?

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As of April 2025, Vitality has approximately 2.4K employees across 6 continents, including EuropeAfricaNorth America. Key team members include Chief Executive Officer Vitality Life: J. T.Chief Sustainability Officer: D. J.Chief Customer Officer: M. D.. Explore Vitality's employee directory with LeadIQ.

What industry does Vitality belong to?

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Vitality operates in the Financial Services industry.

What technology does Vitality use?

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Vitality's tech stack includes OptimizelyLevel 5Amazon Web ServicesCloudflareMicrosoft AccessPalo Alto FirewallsYouTubeApache.

What is Vitality's email format?

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Vitality's email format typically follows the pattern of . Find more Vitality email formats with LeadIQ.

How much funding has Vitality raised to date?

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As of April 2025, Vitality has raised $31K in funding. The last funding round occurred on Feb 20, 2017 for $31K.

When was Vitality founded?

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Vitality was founded in 2004.
Vitality

Vitality

Financial ServicesLondon, United Kingdom1001-5000 Employees

We’re here to help you live a longer, healthier and more financially secure life.

Our positively different health and life insurance reward you for being healthy.

By incentivising you to take a more active role in managing your own wellness, you can develop positive long-term lifestyle and financial habits that are good for you, good for us and good for society.

That’s why more than a million Vitality members (as at June 2018) are now enjoying better health, better protection and better financial security, living the life they want.

Vitality. Positively different.

Section iconCompany Overview

Headquarters
Vitality 5th Floor, 80 Strand London, WC2R 0DT GB
Stock Symbol
VPIM
NAICS Code
52 - Finance and Insurance
Founded
2004
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $31K

    Vitality has raised a total of $31K of funding over 1 rounds. Their latest funding round was raised on Feb 20, 2017 in the amount of $31K.

  • $100M$1B

    Vitality's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $31K

    Vitality has raised a total of $31K of funding over 1 rounds. Their latest funding round was raised on Feb 20, 2017 in the amount of $31K.

  • $100M$1B

    Vitality's revenue is in the range of $100M$1B

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