Insights

Innovative Auction Model Redefined Realty and Auction combines traditional MLS services with auction enhancements, offering a unique bidding environment that encourages competitive offers and maximizes sales prices. This innovative approach differentiates them from competitors and could appeal to clients seeking aggressive sales strategies or higher auction-driven revenue.

Strong Market Presence With over 500 five-star Google reviews and a local radio show presence, the company demonstrates high customer satisfaction and community engagement, which could be leveraged to attract more sellers or investors seeking trusted, recognizable partners in real estate auctions.

Technology Integration Utilizing a modern tech stack including Google Analytics, Google Maps, and HTTP/3 indicates a focus on digital marketing and data-driven decision making. This presents opportunities to target digital-savvy clients or enhance online marketing campaigns for other real estate service providers.

Revenue Growth Potential Generating between $25 million and $50 million in revenue positions the firm as a substantive player in the local market. Partnering or offering complementary services could open up sales channels for ancillary or expansion services within the real estate auction niche.

Localized Advertising Network The company's use of Saturday radio shows and local MLS promotion suggests a strong regional advertising network. Collaborating with local media outlets or offering joint marketing initiatives could expand lead generation efforts and increase visibility among potential clients.

Redefined Realty and Auction Tech Stack

Redefined Realty and Auction uses 8 technology products and services including Google Conversion Tracking, Google Workspace, Modernizr, and more. Explore Redefined Realty and Auction's tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • Google Workspace
    Email
  • Modernizr
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • Google Maps
    Maps
  • HTTP/3
    Web & Portal Technology
  • Piwik PRO Core
    Web Analytics
  • Google Analytics
    Web Analytics

Media & News

Redefined Realty and Auction's Email Address Formats

Redefined Realty and Auction uses at least 2 format(s):
Redefined Realty and Auction Email FormatsExamplePercentage
First@redefined.comJohn@redefined.com
94%
FLast@redefined.comJDoe@redefined.com
6%
First@redefinedrealty.comJohn@redefinedrealty.com
48%
FLast@redefinedrealty.comJDoe@redefinedrealty.com
2%
First@redefinedrealty.comJohn@redefinedrealty.com
48%
FLast@redefinedrealty.comJDoe@redefinedrealty.com
2%

Frequently Asked Questions

Where is Redefined Realty and Auction's headquarters located?

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Redefined Realty and Auction's main headquarters is located at N51w24953 Lisbon Road Inside The Meijer Store Pewaukee, Wisconsin 53072 United States. The company has employees across 2 continents, including North AmericaAsia.

What is Redefined Realty and Auction's phone number?

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You can contact Redefined Realty and Auction's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Redefined Realty and Auction's official website and social media links?

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Redefined Realty and Auction's official website is redefinedrealty.com and has social profiles on LinkedIn.

What is Redefined Realty and Auction's SIC code NAICS code?

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Redefined Realty and Auction's SIC code is 6531 - Real Estate Agents and Managers NAICS code is 531 - Real Estate.

How many employees does Redefined Realty and Auction have currently?

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As of March 2026, Redefined Realty and Auction has approximately 28 employees across 2 continents, including North AmericaAsia. Key team members include Business Owner: B. T.Realtor: A. M.Real Estate Agent: D. K.. Explore Redefined Realty and Auction's employee directory with LeadIQ.

What industry does Redefined Realty and Auction belong to?

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Redefined Realty and Auction operates in the Real Estate industry.

What technology does Redefined Realty and Auction use?

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Redefined Realty and Auction's tech stack includes Google Conversion TrackingGoogle WorkspaceModernizrMoment.jsGoogle MapsHTTP/3Piwik PRO CoreGoogle Analytics.

What is Redefined Realty and Auction's email format?

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Redefined Realty and Auction's email format typically follows the pattern of First@redefined.com. Find more Redefined Realty and Auction email formats with LeadIQ.

When was Redefined Realty and Auction founded?

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Redefined Realty and Auction was founded in 2000.

Redefined Realty and Auction

Real EstateWisconsin, United States11-50 Employees

*** The 2.99% Full Service MLS Advantage PLUS An Auction Enhancement ***

Redefined Realty and Auction is much more than just a typical real estate company. Most every brokerage offers a "traditional" MLS plan...so do we! But, at Redefined Realty and Auction we enhance that traditional plan by adding all the advantages of an Auction.

1) Maximize your sales price with Bidding Wars. Buyers can't help but raise their bid when it's only a $1,000 more to win;

2) Buyers love the Total Price Transparency.  They never lose out on a house because they don't know what they have to do to win. 

3) Control the Contingencies if you want.  Each Auction can dictate to the Buyers which contingencies are acceptable within the bidding process.

4) Real Estate Agents love it. They can write a commission into the offer to purchase. But you get to decide if you want to pay it, negotiate it, or eliminate it altogether. What you do depends on the leverage you have at the time.

5) All of our Auctions are run as an "Auction with Reserve". This means that you never have to accept any bid at all. In fact, you can accept any bid you want whether it's the high bid or perhaps some other bid with  better financing or less contingencies. It's all in your hands.

We’re proud to be the only Auction company in Wisconsin that does strictly real estate auctions. Your property goes into the local and statewide MLS system the same way that most other brokerages use that system.

Your Property will be in the same MLS system that all the Brokerages use. The marketing is amazingly similar across the board. However, many of our Listings get promoted on our Saturday radio show from 9am-10am on NewsTalk 1130 WISN.

Check out our 500+ 5-Star Google Reviews, tune in to our Saturday morning radio show, then call and talk to any of our Agents. Our goal is to impress you, provide you with helpful information, and provide you with the best real estate experience that you’ve ever had.

REAL ESTATE FOR WINNERS - TM

Section iconCompany Overview

Headquarters
N51w24953 Lisbon Road Inside The Meijer Store Pewaukee, Wisconsin 53072 United States
Phone number
SIC Code
6531 - Real Estate Agents and Managers
NAICS Code
531 - Real Estate
Founded
2000
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    Redefined Realty and Auction's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Redefined Realty and Auction's revenue is estimated to be in the range of $25M$50M

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