Insights

Niche Women Fitness Target the women's wellness market with evidence-based, sustainable training and nutrition programs aligned to Redefining Strength's STRONG System, positioning as a premium education-driven partner for expanding reach and membership.

Education Led Growth Leverage their education-driven model to offer B2B and B2C opportunities such as corporate wellness workshops, instructor certifications, and continuing education partnerships that extend beyond consumer programs.

Digital Platform Capitalize on their tech stack and online programs by offering scalable SaaS integrations, analytics, and content distribution partnerships to enhance audience engagement, tracking, and retention.

Scale Potential With a lean team and revenue in the mid range, position high-margin digital offerings, affiliate partnerships, and licensing of the STRONG System to fitness studios seeking evidence-based, sustainable frameworks.

Growth Enablers Offer marketing collaboration opportunities leveraging their thought leadership, nutrition coaching, and behavior change focus to co-create campaigns, live events, and cross-promotions that attract a broader female audience.

Redefining Strength Tech Stack

Redefining Strength uses 8 technology products and services including Google Optimize, Next.js, JSON-LD, and more. Explore Redefining Strength's tech stack below.

  • Google Optimize
    A/B Testing
  • Next.js
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • Recurly
    Payment Processing
  • Workable
    Recruitment Marketing
  • Tailwind CSS
    UI Frameworks
  • HTTP/3
    Web & Portal Technology
  • Piwik PRO Core
    Web Analytics

Media & News

Redefining Strength's Email Address Formats

Redefining Strength uses at least 1 format(s):
Redefining Strength Email FormatsExamplePercentage
First@redefiningstrength.comJohn@redefiningstrength.com
100%

Frequently Asked Questions

What is Redefining Strength's official website and social media links?

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Redefining Strength's official website is redefiningstrength.com and has social profiles on LinkedIn.

What is Redefining Strength's SIC code NAICS code?

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Redefining Strength's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Redefining Strength have currently?

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As of July 2026, Redefining Strength has approximately 23 employees across 2 continents, including North AmericaAsia. Key team members include Certified Personal Trainer: D. G.Professional Coach And Trainer: K. W.Shree Swangyay Crushers: S. S. B.. Explore Redefining Strength's employee directory with LeadIQ.

What industry does Redefining Strength belong to?

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Redefining Strength operates in the Wellness and Fitness Services industry.

What technology does Redefining Strength use?

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Redefining Strength's tech stack includes Google OptimizeNext.jsJSON-LDRecurlyWorkableTailwind CSSHTTP/3Piwik PRO Core.

What is Redefining Strength's email format?

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Redefining Strength's email format typically follows the pattern of First@redefiningstrength.com. Find more Redefining Strength email formats with LeadIQ.

When was Redefining Strength founded?

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Redefining Strength was founded in 2014.
Redefining Strength logo

Redefining Strength

Wellness and Fitness ServicesCalifornia, United States11-50 Employees

Redefining Strength operates in the wellness and fitness services sector with a focus on education. It helps women build strength that supports daily life, steering away from extremes, quick fixes, or burnout. At its core is a practical framework designed to foster consistent habits, resilience, and gradual improvements in physical capability over time.

Founded by Cori Lefkowith, a coach, author, and educator, the company is based in Mission Viejo, California. It serves women across different life stages, offering programs, education, and insights to help them take control of their health and confidence by meeting them where they are and building forward.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Redefining Strength's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Redefining Strength's revenue is estimated to be in the range of $1M$10M

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