Insights

Target Audience Alignment Redefining Strength focuses on women seeking sustainable health and fitness solutions, presenting an opportunity to offer tailored wellness and fitness technology products, subscription services, or educational resources that resonate with health-conscious female consumers.

Sustainable Framework Adoption The company’s emphasis on evidence-based, long-term habit formation through The STRONG System suggests potential for partnerships with behavior change platforms, habit tracking apps, or coaching software to enhance client engagement and program efficacy.

Growing Market Presence With revenue estimates between one and ten million dollars and a focused niche, there is an opportunity to introduce innovative digital solutions, virtual training tools, or community-building platforms to expand outreach and deepen customer loyalty.

Technology Utilization Redefining Strength’s tech stack indicates openness to digital integrations, making it a promising target for advanced analytics, virtual event platforms, or content management systems to support their education and program delivery efforts.

Competitive Differentiation Positioned against larger fitness brands like F45 and Orangetheory, the company’s personalized and no-nonsense approach opens avenues for specialized marketing campaigns and custom solutions that highlight its core value of sustainable, age-positive health transformations for women.

Redefining Strength Tech Stack

Redefining Strength uses 8 technology products and services including Convert, Google Fonts API, Groove, and more. Explore Redefining Strength's tech stack below.

  • Convert
    A/B Testing
  • Google Fonts API
    Font Scripts
  • Groove
    Help Desk Management
  • jQuery
    Javascript Libraries
  • PHP
    Programming Languages
  • X-XSS-Protection
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • HTTP/3
    Web & Portal Technology

Media & News

Redefining Strength's Email Address Formats

Redefining Strength uses at least 1 format(s):
Redefining Strength Email FormatsExamplePercentage
First@redefiningstrength.comJohn@redefiningstrength.com
100%

Frequently Asked Questions

Where is Redefining Strength's headquarters located?

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Redefining Strength's main headquarters is located at 25651 Taladro Circle Suite g Mission Viejo, California 92691 United States. The company has employees across 2 continents, including North AmericaAsia.

What is Redefining Strength's official website and social media links?

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Redefining Strength's official website is redefiningstrength.com and has social profiles on LinkedIn.

What is Redefining Strength's SIC code NAICS code?

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Redefining Strength's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Redefining Strength have currently?

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As of April 2026, Redefining Strength has approximately 24 employees across 2 continents, including North AmericaAsia. Key team members include Director: M. A.Coach Manager: A. T.Customer Success Manager: J. S.. Explore Redefining Strength's employee directory with LeadIQ.

What industry does Redefining Strength belong to?

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Redefining Strength operates in the Wellness and Fitness Services industry.

What technology does Redefining Strength use?

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Redefining Strength's tech stack includes ConvertGoogle Fonts APIGroovejQueryPHPX-XSS-ProtectionX-Content-Type-OptionsHTTP/3.

What is Redefining Strength's email format?

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Redefining Strength's email format typically follows the pattern of First@redefiningstrength.com. Find more Redefining Strength email formats with LeadIQ.

When was Redefining Strength founded?

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Redefining Strength was founded in 2014.

Redefining Strength

Wellness and Fitness ServicesCalifornia, United States11-50 Employees

Redefining Strength is an education-driven fitness and nutrition company focused on helping women build strength that supports real life — not extremes, quick fixes, or burnout.

Founded by coach, author, and educator Cori Lefkowith, Redefining Strength is known for its no-nonsense, evidence-based approach to training, nutrition, and behavior change. The company challenges outdated beliefs around aging, intensity, and “all-or-nothing” health thinking, replacing them with sustainable systems that evolve with real people and real lives.

At the core of Redefining Strength is The STRONG System — a practical framework designed to help individuals build habits, resilience, and physical capability over time. Rather than chasing perfection, the focus is on consistency, skill development, and long-term progress.

Through programs, education, and thought leadership, Redefining Strength supports women at every stage of life in reclaiming agency over their health, strength, and confidence — meeting themselves where they are and building forward from there.

Section iconCompany Overview

Headquarters
25651 Taladro Circle Suite g Mission Viejo, California 92691 United States
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Redefining Strength's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Redefining Strength's revenue is estimated to be in the range of $1M$10M

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