Small practice Target the clinic as a small, independent medical practice with tight resources that may benefit from scalable IT and marketing solutions, such as streamlined applicant tracking, secure patient data handling, and cost-effective digital outreach.

Tech stack Leverage their current technology footprint (iCIMS, WordPress, Microsoft 365, PHP) to propose integrated software improvements, training, and managed services that enhance recruitment, patient engagement, and site performance while offering cost efficiency.

Growth potential With revenue under $1M and similar practices achieving higher scale, position services around practice growth—digital marketing optimization, online appointment scheduling, patient retention programs, and operational automation to unlock higher throughput.

Competition angle Compare to larger groups like Dignity Health and Kaiser by offering boutique, personalized care technology and efficient back-office tools that preserve autonomy while improving compliance, billing workflows, and analytics.

Market trends Capitalize on the wellness and specialty care demand in Redlands and surrounding areas by offering targeted digital campaigns, telehealth enablement, and data-driven patient outreach to attract new patients and expand service lines.