REEDS Jewelers Employee Directory
Retail Luxury Goods and JewelryNorth Carolina, United States501-1000 Employees
REEDS Jewelers is a U.S.-based retailer focusing on diamonds, watches, and fine jewelry from prominent designers. Founded in 1946 by Bill and Roberta Zimmer in Wilmington, North Carolina, it is noted as the largest family-owned retail jewelry chain in North America, with a presence in more than 65 stores across 13 states and online at reeds.com. The retailer targets customers seeking diamonds, watches, and designer jewelry, extending its assortment through both its stores and online platform. In 2025, REEDS opened a second location in Myrtle Beach, South Carolina, at The Market Common, reflecting ongoing expansion. It operates within the retail luxury goods and jewelry space and is characterized as a family-owned enterprise with a long-standing footprint in the market.