What is REEDS Jewelers's NAICS code?

REEDS Jewelers's NAICS code is 4483 (Jewelry, Luggage, and Leather Goods Stores).

Insights

Expansion Opportunities REEDS Jewelers is actively expanding with a new flagship in Cary, NC and has opened a second location in Myrtle Beach, SC, indicating ongoing growth and potential for regional upsell opportunities, cross-promotions, and loyalty program expansion.

Digital-Plus Commerce With an omnichannel presence across 65 stores and online platform, plus tech stack including Optimizely and AfterPay, there is a strong opportunity to propose enhanced digital marketing collaborations, personalized online experiences, and financing options to boost online and in-store sales.

Luxury Partnerships History of collaborations such as Netflix partnership and exclusive retail partnerships like Metal Alchemist suggests openness to curated collections and co-branded campaigns, offering opportunities for limited editions, designer showcases, and special events.

Talent & Experience Plans to hire for new store locations and the company size indicates focus on guest experience and premium service; sales opportunities exist in premium customer experiences, concierge services, and extended warranty or jewelry care programs.

Market Positioning Largest family-owned jewelry chain in North America with high remodeling and expansion in select markets presents a chance to target regional marketing agencies, local luxury partnerships, and scalable franchise-like programs or exclusive store-in-store concepts.

Similar companies to REEDS Jewelers

Blue Nile
1.4K$1B - $10B
Jared Jewelers
2.3K$1B - $10B
Helzberg Diamonds
1.8K$500M - $1B
Mervis Diamond Importers
36$25M - $50M

REEDS Jewelers Tech Stack

REEDS Jewelers uses 8 technology products and services including Optimizely, Snowplow, GitHub, and more. Explore REEDS Jewelers's tech stack below.

Optimizely
A/B Testing
Snowplow
Analytics
GitHub
Communication And Collaboration
Zoho
Customer Relationship Management
Twilio
IT Infrastructure
Cisco Meraki
Network Hardware
AfterPay
Payment Processing
Screaming Frog SEO Spider
Search Marketing

Media & News

REEDS Jewelers's Email Address Formats

REEDS Jewelers uses at least 6 email formats:

REEDS Jewelers Email Formats	Example	Percentage
FLast@reeds.com	JDoe@reeds.com	84%
First.Last@reeds.com	John.Doe@reeds.com	6%
FirstLast@reeds.com	JohnDoe@reeds.com	6%
First-Last@reeds.com	John-Doe@reeds.com	4%
FLast@reedsjewelers.com	JDoe@reedsjewelers.com	96%
First.Last@reedsjewelers.com	John.Doe@reedsjewelers.com	4%

Frequently Asked Questions

What is REEDS Jewelers's phone number?

You can contact REEDS Jewelers's main corporate office by phone at

+1-843-626-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is REEDS Jewelers's stock symbol?

REEDS Jewelers is a publicly traded company; the company's stock symbol is RJI1.

What is REEDS Jewelers's official website and social media links?

REEDS Jewelers's official website is reeds.com and has social profiles on LinkedIn.

How much revenue does REEDS Jewelers generate?

As of October 2026, REEDS Jewelers's annual revenue is estimated to be $100M - $250M.

What is REEDS Jewelers's SIC code and NAICS code?

REEDS Jewelers's SIC code is 5611 - Men's and Boys' Clothing and Accessory Stores and NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does REEDS Jewelers have currently?

As of October 2026, REEDS Jewelers has approximately 572 employees across 3 continents, including North America, Europe and Asia. Key team members include Chief Executive Officer: S. A., Chief Financial Officer: B. R. and Chief Financial Officer: D. T. Explore REEDS Jewelers's employee directory with LeadIQ.

What industry does REEDS Jewelers belong to?

REEDS Jewelers operates in the Retail Luxury Goods and Jewelry industry.

What technology does REEDS Jewelers use?

REEDS Jewelers's tech stack includes Optimizely, Snowplow, GitHub, Zoho, Twilio, Cisco Meraki, AfterPay and Screaming Frog SEO Spider.

What is REEDS Jewelers's email format?

REEDS Jewelers's email format typically follows the pattern of FLast@reeds.com. Find more REEDS Jewelers email formats with LeadIQ.

When was REEDS Jewelers founded?

REEDS Jewelers was founded in 1946.

REEDS Jewelers

Q: What is REEDS Jewelers's official website and social media links?

REEDS Jewelers's official website is reeds.com. REEDS Jewelers has social profiles on LinkedIn.

Q: How many employees does REEDS Jewelers have currently?

REEDS Jewelers has approximately 572 employees.

Q: What technology does REEDS Jewelers use?

REEDS Jewelers's tech stack includes Android, Adobe Creative Suite, RackSpace Cloud, Qlik, Zonos.

Retail Luxury Goods and JewelryNorth Carolina, United States501-1000 Employees

REEDS Jewelers is a U.S.-based retailer focusing on diamonds, watches, and fine jewelry from prominent designers. Founded in 1946 by Bill and Roberta Zimmer in Wilmington, North Carolina, it is noted as the largest family-owned retail jewelry chain in North America, with a presence in more than 65 stores across 13 states and online at reeds.com.

The retailer targets customers seeking diamonds, watches, and designer jewelry, extending its assortment through both its stores and online platform. In 2025, REEDS opened a second location in Myrtle Beach, South Carolina, at The Market Common, reflecting ongoing expansion. It operates within the retail luxury goods and jewelry space and is characterized as a family-owned enterprise with a long-standing footprint in the market.