Insights

Ecommerce Growth REEDS operates 65 stores across 13 states with an active online platform (REEDS.com) and uses digital tools like Google Optimize and WordPress. This presents opportunities to boost online conversions, refine product recommendations, and run targeted cross channel promotions to drive ecommerce and in store traffic.

Expansion Potential Recent expansion activity includes a second Myrtle Beach location opened in 2025 and a new Center Texas store in 2022, with headcount growth of 15 at the newest store in 2024. These signs indicate ongoing market expansion and offer sales prospects around regional marketing, exclusive product launches, and partnerships for new openings.

Brand Partnerships A Netflix collaboration in 2023 demonstrates openness to licensing and co branded initiatives, complemented by prior designer partnerships. This suggests opportunities to pitch IP led collections, limited editions, and entertainment driven promotions to attract media and shoppers.

Logistics Advantage The tech stack includes FedEx integration, highlighting a strong shipping and fulfillment backbone. This can be leveraged to offer premium or white glove delivery, reliable returns handling, and scalable fulfillment for a growing omni channel business.

Heritage Appeal As the largest family owned jewelry retailer in North America, founded in 1946, REEDS emphasizes heritage and continuity. This can be capitalized in sales conversations around brand storytelling and high touch customer experiences.

REEDS Jewelers Tech Stack

REEDS Jewelers uses 8 technology products and services including Google Optimize, WordPress, Microsoft Excel, and more. Explore REEDS Jewelers's tech stack below.

  • Google Optimize
    A/B Testing
  • WordPress
    Content Management System
  • Microsoft Excel
    Editors
  • Microsoft 365
    Email
  • Java
    Programming Languages
  • Akamai mPulse
    Real User Monitoring
  • FedEx
    Transportation And Fleet Management
  • Adobe Fonts
    Web Fonts

Media & News

REEDS Jewelers's Email Address Formats

REEDS Jewelers uses at least 2 format(s):
REEDS Jewelers Email FormatsExamplePercentage
FLast@reeds.comJDoe@reeds.com
84%
First.Last@reeds.comJohn.Doe@reeds.com
6%
FirstLast@reeds.comJohnDoe@reeds.com
6%
First-Last@reeds.comJohn-Doe@reeds.com
4%
FLast@reedsjewelers.comJDoe@reedsjewelers.com
95%
First.Last@reedsjewelers.comJohn.Doe@reedsjewelers.com
5%

Frequently Asked Questions

Where is REEDS Jewelers's headquarters located?

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REEDS Jewelers's main headquarters is located at po Box 2229 Wilmington, North Carolina 28402 United States. The company has employees across 2 continents, including North AmericaEurope.

What is REEDS Jewelers's phone number?

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You can contact REEDS Jewelers's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is REEDS Jewelers's stock symbol?

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REEDS Jewelers is a publicly traded company; the company's stock symbol is RJI1.

What is REEDS Jewelers's official website and social media links?

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REEDS Jewelers's official website is reeds.com and has social profiles on LinkedIn.

What is REEDS Jewelers's SIC code NAICS code?

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REEDS Jewelers's SIC code is 5611 - Men's and Boys' Clothing and Accessory Stores NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does REEDS Jewelers have currently?

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As of June 2026, REEDS Jewelers has approximately 563 employees across 2 continents, including North AmericaEurope. Key team members include Chief Executive Officer: A. Z.Chief Information Officer: A. P.Chief Financial Officer: B. R.. Explore REEDS Jewelers's employee directory with LeadIQ.

What industry does REEDS Jewelers belong to?

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REEDS Jewelers operates in the Retail Luxury Goods and Jewelry industry.

What technology does REEDS Jewelers use?

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REEDS Jewelers's tech stack includes Google OptimizeWordPressMicrosoft ExcelMicrosoft 365JavaAkamai mPulseFedExAdobe Fonts.

What is REEDS Jewelers's email format?

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REEDS Jewelers's email format typically follows the pattern of FLast@reeds.com. Find more REEDS Jewelers email formats with LeadIQ.

When was REEDS Jewelers founded?

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REEDS Jewelers was founded in 1946.

REEDS Jewelers

Retail Luxury Goods and JewelryNorth Carolina, United States501-1000 Employees

REEDS Jewelers is a U.S.-based retailer focusing on diamonds, watches, and fine jewelry from prominent designers. Founded in 1946 by Bill and Roberta Zimmer in Wilmington, North Carolina, it is noted as the largest family-owned retail jewelry chain in North America, with a presence in more than 65 stores across 13 states and online at reeds.com.

The retailer targets customers seeking diamonds, watches, and designer jewelry, extending its assortment through both its stores and online platform. In 2025, REEDS opened a second location in Myrtle Beach, South Carolina, at The Market Common, reflecting ongoing expansion. It operates within the retail luxury goods and jewelry space and is characterized as a family-owned enterprise with a long-standing footprint in the market.

Section iconCompany Overview

Headquarters
po Box 2229 Wilmington, North Carolina 28402 United States
Phone number
Website
reeds.com
SIC Code
5611 - Men's and Boys' Clothing and Accessory Stores
Stock Symbol
RJI1
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
1946
Employees
501-1000

Section iconFunding & Financials

  • $250M$500M

    REEDS Jewelers's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    REEDS Jewelers's revenue is estimated to be in the range of $250M$500M

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