Cancer Specimen Focus Position Reference Medicine as a trusted partner for CROs, biopharma, and diagnostic developers who need annotated tumor samples, cfDNA with known variants, and NGS ready materials, emphasizing rapid turnaround, consistent quality, and fair pricing as differentiators.

Global Reach Though Phoenix-based, the company already serves clients worldwide; pursue outbound business development with multinational pharma and contract research organizations seeking a reliable, scalable source of diverse biospecimens and matched sets.

Strategic Partnerships Leverage leadership recognition and strong culture to pursue co selling arrangements with larger diagnostic labs or CROs, offering bundled specimen sourcing and concierge support to accelerate procurement cycles.

Diverse Sample Portfolio Use the full range of offerings FFPE, fresh/frozen, matched sets, clinical remnant material, cfDNA, and NGS ready material to upsell existing customers and attract teams needing end to end sourcing.

Security & Compliance Highlight robust data security, privacy, and compliant processes to mitigate risk for regulated oncology programs and position Reference Medicine as a reliable partner in procurement.