Referential, Inc. Employee Directory

Business Consulting and ServicesCalifornia, United States11-50 Employees

Referential, Inc. is a global consulting firm specializing in customer advocacy, marketing, and reference management. The company guides organizations through the full customer lifecycle—from adoption to advocacy—by offering strategic diagnostics, program build-out, technology evaluation, operational management, and enablement to scale programs across regions and languages. Its approach centers on aligning platforms with business needs and measuring how advocacy influences revenue, retention, and expansion rather than focusing solely on engagement metrics.
Based in Los Gatos, California, Referential serves B2B technology brands and multinational clients with a multilingual, multi-regional delivery model. The firm emphasizes platform-agnostic guidance and hands-on execution, supporting customers like Broadcom, DocuSign, Veracode, Anaplan, CrowdStrike, and VMware. A recent leadership change noted regulatory responsibilities within its executive team, reflecting ongoing governance and operational refinement.

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