Market fit Target medical groups, health systems, FQHCs, and payers seeking to reduce leakage, cost, and improve care quality. Position ReferralPoint as a turnkey provider-network optimization and referrals automation solution that integrates with existing EHRs to maximize in-network referrals and revenue.

Cost savings Highlight proven impact of up to 45% reduction in referral costs and 75% leakage reduction with potential for multi-year savings and ROI, appealing to financial leadership and value-based care initiatives.

Strategic partnerships Leverage existing and potential marketplace placements like athenahealth to expand distribution channels. Propose co-sell opportunities with EHR/health IT vendors and health systems seeking integrated referral management that complements their platforms.

Data-driven value Emphasize use of claims-based cost and quality data to rank providers and build high-value networks. Present as a differentiator for clients aiming to optimize network performance, cost containment, and quality metrics.

Growth signals Note revenue in the mid-range of several large-scale software players and a lean team structure (11-50 employees) with active digital channels. Position for scalable accounts, upsell of analytics, and expansion into broader payer and provider networks.