Insights

AcquisitionPlay Reform RX has recently become part of iFIT Inc., signaling a strategic consolidation in connected fitness and potential access to a larger enterprise sales channel, distribution networks, and cross-sell opportunities for related wellness tech.

GlobalExpansion With prior funding rounds and a stated aim for global expansion, there is a clear opportunity to position complementary products or services to support international growth, channel partnerships, and enterprise deployments beyond the current footprint.

DigitalPilates The company specializes in digitally connected reformer Pilates with real-time biometric feedback, creating a compelling case for integrations or partnerships with wearables, health data platforms, and studio-management ecosystems.

MidMarketFit Current revenue under $1M and a lean team suggest potential for scalable B2B outreach to mid-market studios, hotels, gyms, and hospitality chains seeking premium connected-fitness solutions with enterprise-grade hardware.

FundingMomentum Historical funding from Clarendon Fund Managers and media coverage around investments indicate investor confidence and potential for co-sell or funded collaboration initiatives with portfolio partners and ecosystem allies.

Similar companies to Reform RX

Reform RX Tech Stack

Reform RX uses 8 technology products and services including Reddit Ads, HubSpot Analytics, Snowplow, and more. Explore Reform RX's tech stack below.

Media & News

Reform RX's Email Address Formats

Reform RX uses at least 1 email format:
Reform RX Email FormatsExamplePercentage
First@reformrx.comJohn@reformrx.com
100%

Frequently Asked Questions

What is Reform RX's official website and social media links?

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Reform RX's official website is reformrx.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Reform RX generate?

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As of September 2026, Reform RX's annual revenue is estimated to be <$1M.

What is Reform RX's NAICS code?

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Reform RX's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Reform RX have currently?

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As of September 2026, Reform RX has approximately 6 employees across 3 continents, including Europe, North America and Oceania. Key team members include Angel Investor: S. G. Explore Reform RX's employee directory with LeadIQ.

What industry does Reform RX belong to?

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Reform RX operates in the Wellness and Fitness Services industry.

What technology does Reform RX use?

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Reform RX's tech stack includes Reddit Ads, HubSpot Analytics, Snowplow, Amazon Web Services, WordPress, Shopify, Klaviyo and Google Pay.

What is Reform RX's email format?

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Reform RX's email format typically follows the pattern of First@reformrx.com. Find more Reform RX email formats with LeadIQ.

How much funding has Reform RX raised to date?

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As of September 2026, Reform RX has raised $5.1M in funding. The last funding round occurred on Sep 18, 2024 for $5.1M.

When was Reform RX founded?

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Reform RX was founded in 2018.
Reform RX logo

Reform RX

Wellness and Fitness ServicesNorthern Ireland, United Kingdom2-10 Employees

Reform RX is a wellness and fitness services company focused on reformer Pilates, aiming to broaden access to the practice by integrating it into studios, gyms, hotels, and homes through digital connectivity. Its offerings center on ergonomic reformer equipment paired with real-time biometric feedback and a broad library of live and on-demand classes, supporting personalized, performance-driven experiences. The company targets individual users and facilities seeking a more intelligent, engaging Pilates solution that can be delivered across multiple settings. Based in Belfast, Northern Ireland, Reform RX operates in a connected fitness space and has positioned itself as a high-end reformer brand with a global expansion focus through its relationship with iFIT Inc. A recent development supporting its trajectory is iFIT’s acquisition of Reform RX, reflecting a broader move to integrate connected fitness capabilities across markets.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2018
Employees
2-10

Section iconFunding & Financials

  • $5.1M

    Reform RX has raised a total of $5.1M of funding over 1 rounds. Their latest funding round was raised on Sep 18, 2024 in the amount of $5.1M as a Venture Round.

  • <$1M

    Reform RX's revenue is estimated to be in the range of <$1M

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