Regal Holdings

ManufacturingWisconsin, United States51-200 Employees

For more than 80 years, Regal Holdings (formerly Regal Ware) has enriched life by bringing families together. A fourth-generation, family-owned company rooted in Wisconsin, Regal Holdings is a multi-business platform that provides strategic leadership, shared expertise, and scalable systems to a growing portfolio of cookware and kitchen essentials brands.

Regal Holdings supports its companies and brands through long-term investment, operational excellence, and The Regal Way—our strategic operating system designed to accelerate growth while preserving the distinct identities of each business. Together, our portfolio reflects a commitment to quality, craftsmanship, and enduring relationships.

Our operating groups include the Regal Manufacturing Group, led by West Bend Company, our Wisconsin-based manufacturing organization with more than a century of heritage; the Regal Wholesale Direct Group, including Saladmaster® and Lifetime®; the Regal Retail Group, including Iconic Kitchen Brands; and the Regal Community Investments Group, which encompasses Regal Place™, the Regal & West Bend Cookware Factory Outlet Store™, the Reigle Family Foundation, and Regal Archives.

Grounded in heritage and built for the future, Regal Holdings continues to shape how products are made, how brands grow, and how families cook, gather, and connect.

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