Regional Office of Sustainable Tourism
Travel ArrangementsNew York, United States11-50 Employees
The Regional Office of Sustainable Tourism (ROOST) is a not-for-profit organization serving as the destination marketing and management entity for Lake Placid and the surrounding Essex County area in New York. Based in Lake Placid, ROOST operates within the travel arrangements industry, aimed at supporting local tourism stakeholders and coordinating regional efforts across multiple communities including Lake Placid, Saranac Lake, Tupper Lake, and neighboring counties. As a 501(c)(6) organization, ROOST focuses on promoting sustainable tourism and providing resources to regional businesses and organizations. Its activities encompass event planning support, data management, and digital tools designed to help visitors and residents navigate the Adirondacks region, connect with services and attractions, and plan regional initiatives. Recent developments include the launch of a region-wide event calendar, a mobile app to navigate the Adirondack Rail Trail, and a new Adirondacks, USA website, alongside a proprietary data management system, signaling an emphasis on digital infrastructure to enhance regional tourism management and visitor experience.