Growing Regional Recognition Visit Rochester has recently received prestigious awards such as the 10Best Readers' Choice Award for Best Place to Visit for Fall, indicating a strong regional tourism brand that can be leveraged to attract more partners and sponsors interested in seasonal promotions.

Expanding Event Hosting The organization has successfully hosted major sporting events like the NCAA Division III Golf Championship and Indoor Track and Field Championships, presenting opportunities to collaborate with local businesses for event sponsorship, hospitality packages, and targeted marketing campaigns.

Leadership & Staffing Growth Recent hires and promotions, including new team members for sales and communications roles, suggest a strategic focus on strengthening visitor engagement and partnerships, creating opportunities to offer tailored marketing solutions to local venues, retail, and service businesses.

Community Engagement Initiatives With programs like Litter Bit Better and fall-specific campaigns, Visit Rochester demonstrates active community involvement, which can open doors for corporate sponsorships, joint marketing efforts, and community-focused advertising partnerships.

Revenue & Market Position Generating between $25 million and $50 million in revenue with a modest team size signifies an efficient operation with a strong market position, providing avenues for scaling advertising opportunities, membership collaborations, and ancillary service offerings to local businesses looking to increase their visibility.