Membership Network Visit Rochester is a membership-driven tourism promotion agency with over 400 members across lodging, retail, restaurants, services, and community organizations, presenting a large potential cross-promotion and sponsorship audience for partners.

Event & Convention Sales Recent hires in convention sales and ongoing involvement with major events (NCAA championships) indicate active pursuit of large-scale, multi-venue tourism experiences ripe for partner sponsorships, venue services, and attendee amenities.

Digital & Ad tech Current tech stack includes LinkedIn Ads, The Trade Desk, Simpli.fi, Google Cloud, Azure and iCIMS, suggesting opportunities to provide targeted advertising, programmatic media buys, CRM enhancements, and recruitment/partnership campaigns.

Brand Recognition Recent awards and top placements in travel rankings (Best Place to Visit for Fall, top finishes in ROC) indicate strong brand credibility, offering co-branding, experiential marketing, and hospitality partnerships with a trusted regional tourism promoter.

Growth & Hiring New hires in visitor services, communications, and convention sales signal organizational growth and ongoing capacity to onboard partners, sponsor experiences, and expand collaborative marketing campaigns with local businesses.