Brand association Leverage Renaissance Long Beach Hotel as a flagship Marriott property to cross-sell loyalty programs and premium experiences to high-value corporate travelers and event organizers seeking consistent, trusted hospitality partners.

Technology push Highlight the hotel’s use of modern tech stacks (Salesforce Lightning, Azure DevOps, Snowflake, OpenShift) to position as a digitally capable partner for client events, CRM-driven sales campaigns, and seamless procurement integrations.

Market expansion Monitor Marriott’s broader expansion and partnerships (new hotels, luxury residences) to create co-selling opportunities with nearby properties for multi-destination itineraries and corporate housing programs.

Targeted segments Focus on hospitality-driven accounts such as event planners, travel managers, and corporate clients in Southern California, leveraging Prestige/Marriott networks to access sourcing programs and preferred vendor lists.

Financial potential With revenue under one million, there is an opportunity for scalable value-added packages (meetings, weddings, corporate retreats) and upsell of premium services to increase average transaction size while leveraging Marriott’s brand trust.