Experiential Tourism Position The Queen Mary as a premium experiential destination that combines historic tours, dining, and waterfront events to attract experiences-driven travelers and local corporate groups, presenting cross-sell opportunities with event planning, catering, and guided experiences.

Event Revenue Expansion Leverage the ship’s extensive event spaces to upsell corporate conferences, weddings, and private celebrations by offering bundled packages that include venue, catering, A/V tech, and team-building experiences.

Digital Marketing Synergy Capitalize on the current tech stack and high-visibility campaigns by offering targeted advertising, venue sponsorships, and retargeting partnerships with hospitality platforms to increase direct bookings and year-round attendance.

Capitalizing on Prestige Utilize the Queen Mary’s awards and historic prestige to attract luxury brands for co-branded experiences, limited-time exhibits, and exclusive partner programs that drive high-margin guest experiences.

Strategic Partnerships Explore collaborations with local tourism boards, cruise/ferry operators, and entertainment providers to create multi-attraction passes, micro-tour bundles, and cross-promotions that widen the guest funnel and stabilize revenue.