Flexible Payment Options Rent King offers a flexible leasing program with a 'TRY IT AND BUY IT' 90 days same as cash plan, appealing to budget-conscious consumers seeking risk-free trial periods that could be leveraged to promote upselling or extended purchase options.

Strong Local Presence As a Florida-based, privately owned business with over 130 trained associates, Rent King has established deep community ties and brand loyalty, creating opportunities to introduce location-specific promotions and targeted marketing campaigns.

Efficient Customer Service The company's emphasis on free same-day delivery and free product repairs enhances customer satisfaction and retention, providing a platform to develop upselling opportunities through service bundles or premium offerings.

Growth Potential With a revenue range between 25 million and 50 million and a sizable employee base, Rent King presents significant potential for expansion into adjacent markets or additional product categories within the retail leasing space.

Digital Engagement Utilizing various tech tools including Google Tag Manager, YouTube, and jQuery, Rent King maintains an active online presence, offering sales teams a foundation for digital marketing strategies, retargeting campaigns, and online-exclusive promotions.