Acquisition expansion Rental One was recently acquired by Texas First Rentals, presenting an opportunity to leverage new resources, networks, and customer base for increased sales growth and market penetration.

Geographical diversification With the opening of a new branch in San Marcos, Texas, Rental One has expanded its geographical presence, providing a chance to target a new market segment and capture additional sales opportunities in the region.

Rebranding impact The launch of a new logo for Rental One and its supply division R1 Supply signals a fresh brand identity, offering a platform to attract new customers, re-engage existing clients, and drive sales through enhanced brand visibility and recognition.

Recruitment drive Rental One is actively seeking professionals to join their team, indicating potential opportunities for B2B sales by offering equipment solutions, services, and partnership opportunities to individuals seeking employment within the company.

Competitor analysis By evaluating and understanding similar companies like United Rentals, Herc Rentals, and others in the industry, Rental One can identify competitive advantages, adapt sales strategies, and differentiate offerings to secure a stronger market position and attract customers seeking alternative solutions.