RepLink / The DataDirect Group Employee Directory

IT System Data ServicesMinnesota, United States11-50 Employees

RepLink, operating as The DataDirect Group, is a mid-sized IT services firm based in Minneapolis, Minnesota. Since 1992, it has connected leading suppliers with regional representatives through technology that aims to streamline the incentive product sales process. Founded by Jon Hanson, the platform functions as a central hub for brand suppliers, rep organizations, and buyers from incentive companies, consolidating product information, sales tools, and fulfillment into one ecosystem. The company serves suppliers, reps, and resellers in the incentive market, helping them with product selection, presentation, and fulfillment while simplifying redemption. In 2017, ASI Central reported a partnership with RepLink to expand corporate gifts and incentives within ESP, a network that manages the promotional industry’s supply and marketing chain.

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