RESEARCH STRATEGY GROUP Email Format

Market ResearchOntario, Canada51-200 Employees

Research Strategy Group is a market research consultancy that focuses on generating insights through methods such as discrete choice modelling, segmentation, prediction markets, product optimization, message modelling, design research, and psychoanalytics. Its work aims to help clients understand consumer preferences and optimize decisions related to products, messaging, and strategy across multiple sectors, including packaged goods, pharma and healthcare, cannabis, and gaming. The company serves clients globally and maintains offices in North American and European cities, including Toronto, and additional locations in Chicago, Las Vegas, Minneapolis, Philadelphia, and London, UK. Based in Toronto, Ontario, it operates with a team described as a mid-sized organization and emphasizes ongoing innovation in predictive techniques to support client success. A recent development noted in its public updates is recognition as one of the top 50 most innovative suppliers in the Greenbook Innovation Trends report for 2022. }

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