Innovative capabilities Target clients seeking advanced predictive analytics, discrete choice modelling, segmentation, and product optimization across packaged goods, pharma/healthcare, cannabis, and gaming to unlock more accurate pricing, messaging, and market fit.

Global deliverables Leverage the firm’s international presence and multi-office footprint (Toronto, Chicago, Las Vegas, Minneapolis, Philadelphia, London) to offer scalable, cross-border market research and rapid-turnaround insights for global brands.

Industry traction Position around sustainability and consumer campaigns, highlighting past work with Maple Leaf Foods and GRIT recognition to attract brands prioritizing ethical messaging, carbon-neutral initiatives, and sustainability-driven growth.

Growth opportunists Focus on mid-market to small enterprise clients in consumer goods, health care, and lifestyle sectors with revenue needs in the $1M–$10M range, offering scalable insights services and price optimization studies.

Digital enablement Promote tech-enabled services and accessible delivery through a modern tech stack, with potential upsell into ongoing analytics dashboards, ongoing tracking, and customer experience measurement using tools like Microsoft 365 and marketing automation.