High growth Target mid-sized property management firms expanding their screening needs as Resident Research sits in the $1M-$10M revenue band with 11-50 employees, indicating potential clients seeking scalable screening solutions and flexible pricing models.

Simple pricing Promote no setup, no annual, and no monthly minimums as a competitive advantage to attract cost-conscious property managers and smaller portfolios who may be evaluating pilot programs or trials.

Fast onboarding Emphasize the online system that delivers credit, criminal, eviction checks within minutes, appealing to time-strapped decision-makers in property management who value quick turnaround for applicant screening.

All-in-one data Leverage the broad screening capabilities to upsell additional data services to expand from basic checks to broader risk analytics, compliance support, and ongoing monitoring.

Trusted partner Position as a nationwide, industry-leading provider within Information Services with a scalable platform and strong uptime, aiming to win domestic multi-property portfolios from competitors like J Turner Research and Reputation.com in similar segments.