VR driven value Resin Architecture leverages virtual reality to help clients visualize spaces before construction, presenting a sales opportunity to offer immersive design reviews, client onboarding experiences, and virtual walkthrough services for proposals.

Open BIM edge As an extroduct of open BIM collaboration and Archicad expertise, position offerings around integrated project delivery, cross-discipline coordination, and scalable collaboration tools that appeal to larger firms seeking efficiency gains.

Tech stack fit Recent tech adoption includes familiar cloud and collaboration platforms (Google Workspace, Google Cloud, Asana) and website/e‑commerce tools (Squarespace, Wix). This suggests opportunities to upsell data integration, project management enhancements, and client portal capabilities.

Mid market potential With 11-50 employees and revenue in the 1–10 million range, Resin sits between boutique studios and mega firms, indicating opportunities to provide scalable services, licensing, or modular BIM/VFX packages that fit growing mid‑size architecture practices.

Growth messaging Position Resin as a modernization partner that accelerates design visualization, reduces rework through early client buy‑in, and supports remote collaboration — aligning with market trends toward digital twins, immersive previews, and streamlined architectural workflows.