Loyalty Program Enhancement Resort Group actively invests in its customer engagement by updating its I Choose Resort Rewards loyalty program, presenting opportunities to offer targeted marketing campaigns, exclusive offers, and personalized promotions to repeat customers.

Expansion Capabilities With over 500 well-furnished condominiums across prime locations in Steamboat Springs, the company is well-positioned to scale additional lodging options or partner with local service providers to enhance guest experiences and increase revenue streams.

Technology Adoption Utilizing common web technologies like Google Analytics and HTTP/3 signals an openness to digital marketing and data-driven customer insights, opening avenues for advanced analytics services, targeted advertising, and website optimization solutions.

Market Positioning Being in the hospitality industry with a revenue range between $25M and $50M and a sizable employee base suggests opportunities for premium service offerings, booked packages, and ancillary revenues to further differentiate from competitors.

Strategic Growth Moves Recent acquisition of AutoClerk Inc. and leadership changes indicate ongoing strategic development, which could benefit from offering supplementary services such as property management solutions, operational efficiencies, or hospitality software integrations.