Target Audience Engagement Retama Park attracts a diverse and engaged local and regional audience through live horse racing and global simulcast wagering, presenting opportunities to offer marketing partnerships or experiential promotions geared towards sports enthusiasts and entertainment seekers.

Digital Marketing Potential With an active social media presence across platforms like Facebook, Instagram, X, TikTok, and YouTube, there is significant scope to enhance digital advertising, content monetization, and targeted engagement strategies to increase attendance and wagering activities.

Technology Integration Utilizing advanced web technologies such as Google Analytics and Tag Manager indicates openness to digital innovations, opening avenues for analytics solutions, customer data management, and personalized marketing tools.

Partnership Development As part of Penn Entertainment Inc., Retama Park offers potential partnership opportunities in sports betting, gaming, and entertainment sectors to enhance their offerings and expand their revenue streams through joint ventures or sponsorships.

Market Growth Opportunities Operating within the competitive horse racing and gaming market, Retama Park's focus on live events and simulcasts presents an opportunity to develop premium experiences or exclusive wagering products to attract new audiences and increase revenue per visitor.